HOME SERVICES MARKETING AGENCY

Home pages are strategically designed, written, and optimized to improve your search rankings, helping you attract the right audience. They focus on two key areas: your company name, known as "branded traffic," ensuring customers can easily find you when searching for your business, and your industry combined with your primary city, which drives profitable, high-value jobs. Local industry-specific rankings not only reduce travel distances but also increase your chances of appearing at the top of Google search results and Google Maps, making it easier for potential customers to discover and choose your services.

By creating a dedicated page for each service, we can help your business rank faster for those key offerings within your primary city. These pages are strategically linked to your home page, blogs, and social media profiles, forming a strong, interconnected web that boosts your Home Services SEO. The bigger and better this digital presence becomes, the more visibility you gain—and you'll thank us when the residential and commercial leads start pouring in!

To further strengthen your local SEO strategy, we create city-specific landing pages that help your business rank in multiple service areas beyond your primary location. These pages are designed to target searches for your industry in each city you serve, increasing your visibility and attracting more local customers.

Each city landing page is carefully linked to your primary service pages, ensuring potential customers can easily find the exact services they need in their area. This approach creates two additional ways for you to generate leads—through direct searches for services in those cities and through organic navigation from your website. The result? More calls, more form submissions, and a steady flow of new residential and commercial opportunities!

At TIP, we will build your website to convert 6-12% of visitors into leads, which is 2 to 3 times higher than the industry average. This means more calls, form submissions, and booked services without needing more traffic. We achieve this by implementing strategic design, clear calls-to-action, fast load speeds, and trust-building elements like reviews, galleries, and local SEO optimization. Our goal is to ensure that when potential customers land on your site, they take action—helping you get the most out of every visitor and maximizing your return on investment. With TIP, your website won’t just look good—it will deliver real results that grow your business.

Geolocation blogging is a game-changer for improving local SEO rankings, connecting your website, Google Business Profile, and social media with location-based content that drives trust and authority. By publishing blogs that highlight specific cities, neighborhoods, and projects, you send strong local ranking signals to Google, helping your business appear in searches for those areas. Each blog post is strategically backlinked to your main website, service pages, and Google Business Profile, creating a network of trust that improves your search rankings faster. When these blogs are shared across your social media profiles, they generate even more engagement, reinforcing your local authority and bringing in consistent traffic, calls, and leads. The more your business is recognized as a leader in your service areas, the higher you rank—and the more customers you attract!

At TIP, we go beyond just building high-performing websites—we host, secure, and ensure compliance to keep your site running smoothly and ranking at the top. A fast, secure, and fully compliant website is critical for local search rankings, as Google prioritizes sites that provide a safe and seamless user experience. Our hosting solutions offer speed and reliability, while our security measures protect against threats that could harm your rankings or customer trust. Additionally, compliance with industry standards ensures your site meets legal and accessibility requirements, preventing potential penalties and improving user engagement. When your website is secure, optimized, and compliant, it not only ranks higher in local searches but also generates more leads, driving continuous growth for your business.

We fully optimize your Google Business Profile, ensuring accurate business details, services, service areas, and categories. To further enhance rankings, we create Google Business “Products” for each service in every city you target, linking them back to your service and city landing pages. This boosts visibility for location-based searches, helping you rank for multiple service areas. Additionally, we update posts, respond to reviews, and manage Q&A to keep your profile active and competitive.

We build and maintain consistent citations (mentions of your business name, address, and phone number) across key directories like Yelp, Angi, and industry-specific platforms. Accurate NAP information helps Google trust your business and rank it higher in local searches.

We keep your Google Business Profile up to date by adjusting your business hours for holidays, special events, or seasonal changes, ensuring customers always see accurate information. We also post special offers, discounts, and promotions to increase engagement and drive more leads. Keeping this information fresh boosts your credibility, improves rankings, and helps convert searchers into customers.

We upload geotagged photos and videos of your work, services, and team directly to your Google Business Profile. Google favors businesses that keep their profiles fresh with engaging content, helping you stay ahead of competitors.

Optimized Social Profiles – We ensure your social media accounts (Facebook, Instagram, LinkedIn, and others) are fully optimized with SEO-friendly descriptions, links, and keywords that reinforce your business’s visibility in local search results.

We create and schedule high-quality posts featuring your latest projects, customer testimonials, industry insights, and promotions. By incorporating geo-specific hashtags and keywords, we ensure your content reaches local audiences, boosting visibility and attracting new leads.

Local Hashtag & Keyword Strategy – By incorporating geo-specific hashtags and keywords, we help your posts appear in local searches on platforms like Facebook, Instagram, and LinkedIn, making it easier for potential customers in your service area to find you.

One of the most effective ways to grow your business on social media is through resharing by friends, family, and colleagues. Every time someone shares your post, it becomes visible to their entire network—dramatically expanding your reach beyond your immediate audience. For example, if one person has 200 friends and you get just 10 reshares, your post has the potential to be seen by 2,000 additional people—all without spending a dime on ads. This kind of organic exposure builds trust, as people are more likely to engage with content shared by someone they know. The more your posts are reshared, the greater your brand awareness, engagement, and lead opportunities—helping you generate more calls, form submissions, and booked services from a warm, trusted audience.

Yes, just like Google and Yelp, your reviews mean a lot. Remember that some people can't give a review on Google and you can't ask for Yelp Reviews. So we help coach you on getting more Facebook reviews secondary to Google of course.

We coach you on creating realistic, real-time videos that we can edit and upload to all social media. These videos will help humanize your brand, increase your reshares, referrals, and potential new leads.

YES. You can rank in the top 3 of Google Maps with fewer reviews than the other two companies, but you won't stay there for long. You need consistent 5-star reviews within the cities you service that are listed within your Google Business profile. 

TIP will show you the art of locking in glowing face-to-face reviews right after a job—while your customers are still riding the high of a job well done. But we don’t stop there! For those "I’ll do it later" homeowners and businesses, we’ve got a gentle but effective follow-up system via text, phone calls, and emails 1-3 months later to nudge them in the right direction. This strategic (and slightly charming) persistence helps you stack up 5-star reviews, climb the Google Maps rankings, and keep those leads rolling in!

We will create branded custom QR business cards that make leaving a Google review effortless for your customers. Each card features a unique QR code that, when scanned, takes customers directly to your Google review page—no searching, no hassle. Simply hand out the card after a job, and with a quick scan, they can leave a 5-star review in seconds. These cards not only reinforce your brand but also make it incredibly easy to build your review count, boost your Google Maps rankings, and attract more leads. The easier you make it, the more reviews you get—and the higher you rank!

We don’t just help you get reviews—we make sure they’re acknowledged fast. We respond to every review—good or bad—within 1-4 business hours, showing customers (and Google) that your business is engaged and cares. Quick, thoughtful responses not only boost trust and credibility but also send strong signals to Google that your business is active and customer-focused, helping to elevate your Google Maps rankings. Plus, when happy customers see their review appreciated, they’re more likely to recommend you to others—creating a cycle of more reviews, better rankings, and more leads!