Weather drives demand here. A roofer who writes “5 Things to Check on Your Roof Before Winter” isn’t just educating; they’re positioning themselves as the go-to when leaks hit. Gutter companies that post storm prep blogs in September often see spikes in October inquiries. Metal roofers can go long-form with comparison posts (“Metal Roof vs. Asphalt Shingles in [City]”) that homeowners share with neighbors when storms roll through. This group also benefits from referral crossover—roofers often recommend gutter pros, and vice versa. A single content piece can serve both.

Emergencies = search traffic. A plumbing blog titled “Why Is My Water Heater Leaking?” is a magnet for frantic homeowners at 7am. HVAC pros can pair with plumbers in seasonal content—think “Plumbing and HVAC Checklist Before Winter.” This combo matters because many contractors see referrals across trades (a homeowner who calls for an AC issue may ask for a plumber recommendation). Content that speaks to both positions you as a full home-systems expert.

Visual impact sells. Blogs and videos with before/after photos (“Backyard Makeover: $10k vs. $30k Budgets”) capture homeowner imagination. Hardscaping contractors can add seasonal posts like “5 Patio Designs to Boost Summer Home Value.” Landscaping referrals often come from GCs finishing remodels, so content tied to “finishing touches” can keep your brand top-of-mind when the dust settles.

Lawns and patios may seem cosmetic, but to homeowners they’re lifestyle upgrades. Your branding should sell the dream of *“this could be your backyard.”*

Landscaping: You turn dirt into daydreams. Greens, browns, and floral accents in your branding create that natural, earthy feel. A whimsical motto like “We make your neighbors green with envy” keeps it light and memorable. Before/after photos are your secret weapon — nothing says credibility like showing a weed patch transformed into a lush oasis.

Hardscaping: Hardscaping takes the dream further, grounding it with stone, wood, and brick. Think patios, walkways, retaining walls — the backbone of outdoor living. Brand with rugged yet refined tones (slate gray, sandstone, warm earth). A tagline like “Built to last, designed to impress” hits both durability and beauty. Show firepits glowing at dusk, families gathered on new patios, and sleek stonework that makes neighbors lean over the fence in awe.

👉 Together, landscaping and hardscaping branding is about transformation and pride. You’re not just planting shrubs or laying pavers — you’re crafting the stage for backyard barbecues, summer parties, and years of family memories.

Before/after roof photos prove quality instantly. Gutter contractors can show “1-Day Gutter Installations.” Metal roofers should produce short YouTube explainers comparing materials.

“How-to” troubleshooting blogs and maintenance checklists win homeowners. A side-by-side infographic on “Gas vs. Electric Water Heaters” or “Central AC vs. Mini-Splits” doubles as social content.

Long-form project case studies build trust with adjusters and homeowners. Video walkthroughs of flood or fire restoration jobs show competence under pressure. Construction firms benefit from project timeline blogs paired with professional photos.

Outdoor transformations are made for social sharing. Post “Backyard Before/After” slideshows, seasonal design tips, and budget comparisons (“Patio Makeovers: $10k vs. $30k”).

Storms don’t wait for you to start writing. Plan content 6–8 weeks before weather season changes. Roofers should drop “How to Inspect Your Roof Before Storm Season” posts in early fall so they’re already ranking when the first rains come. Gutter companies can roll out “Fall Cleaning Guides” in August to catch homeowners who want to avoid ladder duty. Metal roofers should lean into comparison content (“Why Metal Roofs Outlast Asphalt in Harsh Winters”) to educate customers weighing upgrades. Bonus: tie these together in one neighborhood campaign—roofers and gutter pros often tag-team jobs, and metal roofers can capture the upgrade conversations that follow.

Think in seasons, not emergencies. Map content around “pre-winter” and “pre-summer” prep, when homeowners are thinking about comfort, not panic. Plumbers can publish winterization guides that cover pipes, water heaters, and sump pumps. HVAC contractors can pair those with furnace or AC tune-up blogs (“5 Things to Check Before Summer Hits”). Together, it looks like one unified home-systems checklist—and it positions both trades as trusted advisors. This combo also works great for referrals: HVAC techs spot plumbing issues in basements all the time, and plumbers often recommend HVAC upgrades when replacing water heaters. Content that links them strengthens both.

Emergencies demand speed. Pre-writing “What To Do After a Flood/Fire/Storm” blogs means you can hit publish within hours of an event—when search traffic spikes. Restoration companies that move fast here often capture insurance adjusters’ attention too. General contractors should play the long game with “What to Expect” blog series for remodels: timeline, budget, permits, and project phases. Homeowners doing disaster rebuilds often graduate into remodels, so having content for both keeps you in the pipeline. A smart crossover example: a restoration company writes a flood recovery blog and ends with “Step 2: Rebuild Options,” linking naturally to a GC partner.

Outdoor work is seasonal, but content planning makes you evergreen. Publish “Spring Yard Prep” guides in late February when homeowners are daydreaming about sunshine. Release “Summer Patio Design Ideas” in April so it ranks by Memorial Day BBQ season. Add time-lapse build videos of patios, decks, or outdoor kitchens during peak installs—these go viral and show real craftsmanship. Landscaping companies can also push fall prep blogs (“Protecting Your Yard Before Winter”) that double as cross-referrals from builders finishing remodels. Hardscapers can expand with budget comparison blogs (“$15k vs. $30k Backyard Makeovers”) to attract homeowners at different price points.

Target city-based blogs with intent keywords: “Roof Replacement Costs in [City]” or “Best Gutters for Heavy Rain in [City].” Don’t just stop at text—add before/after galleries labeled with the street, subdivision, or neighborhood name (ex: “Project Completed in Spanish Springs, NV”). That geo-tagged proof earns clicks and makes your brand look local. Metal roofers can push “Metal Roof ROI in [City]” blogs—homeowners Google this when deciding between upgrades. Roofers and gutter pros can even co-create content about storm prep, making it referral-friendly and valuable to both trades.

Homeowners type exactly what’s wrong into Google: “Why Is My AC Leaking in [City]?” or “Frozen Pipes Repair Near Me.” Those are ready-to-buy searches. Write blogs in FAQ style with city tags, and you’ll show up in both organic results and Maps packs. Adding a short video of a local tune-up or repair doubles the SEO impact, because video gets indexed by Google. Cross-referral note: Plumbers and HVAC often find issues in the same visit (think water heater + furnace in a basement). Content that educates both gives you a better chance at referrals.

City-specific case studies are pure gold: “Fire Restoration in [City]: How We Rebuilt a Home in 6 Weeks.” Add photos, timelines, and cost estimates—it’s not just SEO, it’s homeowner reassurance. For GCs, “Remodel Costs in [City]” blogs attract dream clients who are early in the planning phase. Together, these content pieces create a funnel: restoration catches the emergency traffic, then GCs win the rebuild and remodel traffic.

Homeowners dream about their yards every spring. Blogs like “Best Plants for [City’s] Climate” or “Top Outdoor Living Trends in [Region]” rank high for both SEO and Pinterest-style inspiration searches. Add geo-tagged project photos (“Backyard Patio, South Reno”) to prove you work in their area. Bonus: landscapers often follow construction projects. A GC might finish a remodel, then the client wants to finish the yard. Content built for referrals can capture both phases.

Post a blog like “Storm-Proof Roof Replacement in [City]: What It Cost and Saved.” Show drone inspection photos before and after. Gutter companies can highlight “How Screens Saved a Home from Basement Flooding in [City].” Metal roofers can do case studies comparing energy bills pre- and post-install. These aren’t just blogs—they’re sales pitches disguised as education.

Case study: “24-Hour Furnace Repair Saves Family in [City] From Freezing Night.” That’s both social proof and SEO gold. Plumbers can do the same with “Emergency Pipe Burst in [City]: Fixed in 2 Hours.” Add customer quotes, photos, and even Google review snippets for impact. Cross-trade bonus: HVAC pros who post “Family Stayed Cozy After Emergency Furnace Repair” can naturally refer plumbers for water heater add-ons.

“Flooded Basement Restored in 72 Hours” with a before/after video builds immediate trust. Restoration is emotional, so lean into empathy. For construction, show timelines: “Kitchen Remodel in [City]: $50k Project Completed in 8 Weeks.” Transparency is rare—so if you publish it, you’ll stand out.

“$20k Backyard Transformation: From Dirt Patch to Dream Patio” is clickbait that delivers. Show budget breakdowns, progress photos, and testimonials. These projects get reshared in neighborhood Facebook groups—turning one job into a dozen leads.

Before you type a single word, write down 5–10 topics your customers ask about all the time. If a homeowner has asked you, chances are they’ve also asked Google. For example, roofers could jot “How long does a roof last?” while plumbers might list “Why is my water heater leaking?” Brainstorming saves you from staring at a blank screen—and guarantees your content hits real pain points. Pro tip: keep a “content notebook” in your truck to jot down questions clients ask on job sites.

Additional Pro TIP:

Just ask your neighbors things they don't know about your industry, and answer them in a blog!

Not every idea deserves a blog. If only 10 people a month Google it, you won’t see leads. Use free tools like Google Keyword Planner or even just type into Google and look at autocomplete suggestions. If “gutter cleaning in [City]” shows up, that’s a good bet. If “how to install solar panels on an igloo” pops up… maybe skip it. Think of this step as quality control—it helps you spend time on content that actually gets found.

Pro TIP: Here at TIP, we use SEMRush to track keywords every day, every quarter, to see their trends to tell us what to write about, what blogs to go back and fix and more. We'd be happy to do this for you as part of our CSO marketing program.

Type your topic into Google and read the first three results. Notice what they all have in common—those are the basics you must include. Then look for what’s missing—those are your opportunities to stand out. If all three roofing blogs mention “shingles” but none explain metal roofing, guess who’s about to win that search? Summarizing what’s out there also keeps you from reinventing the wheel—you’re improving, not starting from scratch.

Now here’s where you win: take the best parts of those top articles, but rewrite them in your voice. Add your local expertise, customer stories, or photos from your jobs. Make it better, more entertaining, and more practical. If a national site says, “Gutters need cleaning twice a year,” you can add, “In Reno, spring and fall cleanings are critical because of pine needles and sudden storms.” That local touch is the difference between generic filler and content that gets you calls.

Stock photos are boring. Homeowners don’t want to see the same smiling plumber in a white polo shirt they’ve already seen on ten other sites. Use your own photos—before/after shots, drone roof inspections, crews in action. Bonus: "alt tag" them with city names (“Roof Replacement in Sparks, NV”). Google loves it, customers trust it, and it looks way more professional. If you don’t have photos, shoot a quick video on your phone—authentic beats polished every time.

Anyone can say “content marketing works.” Back it up with numbers. Example: “Businesses that blog see 67% more leads each month”.  Stats give your article authority, and links to credible sources make Google trust you more. Just make sure your sources are real and recent—no linking to your cousin’s blog from 2012. Stats + stories = trust + SEO power.

You don’t need to be a data scientist. Contractors should only track the numbers that actually tell you if content is bringing in work:

• Rank → Are your blogs climbing Google for “roof replacement [city]” or “AC tune-up [city]”?
• Traffic → Are more people landing on your site?
• Time on page → Are they reading or bouncing after 5 seconds?
• Bounce rate → If everyone leaves immediately, you’re not answering their question.

Check weekly, review every 30 days → SEO is a slow climb. Weekly checks catch problems, monthly reviews show trends.

90-day view → Real growth shows in 3-month cycles. Expect slow starts, then compounding growth.

Think of it like fitness: you don’t judge your weight loss after one gym session—you track progress month by month.

Google hates duplicate content, and so should you. If you’re just copying other blogs, you won’t rank. Contractors need content that’s yours:

Track every post in a simple Google Sheet or SEMrush so you know what’s already covered.

Apply tags like keyword, subject, audience, and city.

Record the URL and current rank so you don’t accidentally re-do it.

If you do revisit a topic (like seasonal maintenance), update the old blog instead of publishing a new one.

Pro tip: SEMrush is the all-in-one SEO tool we use. It’ll flag duplicate content, track rankings, and show gaps where competitors are beating you. However, it's really expensive, so if you need a full marketing solution, just hire us and we pay for SEMRush on our dime!