Advice how to get more website contact form leads

What you’ll learn: In this article, you will discover how to structure, design, and manage your contact forms to generate more leads for your website.

Proof We Know About Website Buttons

• Global Gutters went from 3% website conversion to 8-12%.
• AD Green Gutters went from 0.5% to 7-9%.
• ADS Metal Roofing went from 0% to 6%.
• PCG Software went from 0% to 3% and from 0 visits to 10k per month.
• MAPT Automotive went from 2% to 5%.



Website Button Design Advice

What color should my website buttons be?

Color psychology is really important, but the trick is to match the emotion the person is feeling on the website page. Here are some tips:

• Blue CTAs build trust and have the highest conversion rates. Always use medium to dark blue on white backgrounds and a lighter blue with backgrounds. 
• Yellow stands out the most, but always put a black border or shadow behind it when you have a white background.
• Orange buttons should be vibrant and used on white or black backgrounds. 
• Red buttons are bold, creating a sense of urgency and getting them to act fast. 
• Green feels safe and inviting but is informative, like “learn more.” 

Pro TIP:

Adding a border or shadow to a button will usually make it pop out more, but if you do this, don’t spam your page with the button. If you want more impact, be selective on where you place that impact.

How do I choose the correct button size for my website?

Most website builders already create the optimal button size for desktop, mobile, and tablet. However, review the design of the page and ask your family members, friends, and even your kids if the button looks appropriate. Don’t guide them on their responses; observe what they say and decide to modify it based on their feedback. Remember, you want leads, and it’s the market that tells you if something is good or bad. 

Pro TIP:

Ensure the button is friendly for both thumbs and fingers. Can a person easily tap the button with their finger or thumb while scrolling? If it’s too thin, it won’t convert. If it’s too large, it appears desperate.

7 Tips for Website Button Placement

1. Always put a button above or within the top navigation. 
2. Ensure every big topic, service, or product has a button after its content.
3. People scroll up and down, so place a floating call now button at the bottom right.
4. 90% of people are right-handed, so place most buttons to the right.
5. When driving, people scroll or use their right hand, so put the buttons to the right.
6. Keep the buttons centered for mobile if you have a call now button on the bottom right.
7. No matter what, all buttons should be in the exact alignment: left, center, right. 

20x-20x Website Button Spacing

Every website button should have at least 20 to 30 times the spacing between the last sentence and the top of the button. The next white space is the area below the button leading to the next row, content, or image; maintain that spacing at 30 to 60 times, depending on your brand and website design. 

Pro TIP:

You don’t like being crammed three deep in the back seat, so don’t do the same thing for the buttons on your website. Give it room to breathe, but make sure every button has the same spacing throughout your website.

Social Proof Before Your Button



People scan and scroll through 80% or more of your website page. Most of the time, they only read headers! Ensure your content in the paragraph or image above the button is bold and states their result and what they came to your page to get. 

Example:

“ABC got their roof completed in 5 days. Let’s find out how long it takes for yours!”

Website Button Language Advice

Use Website Button-Specific Language

Phrases like “Get My Free Quote” or “Book Now” are direct but ineffective. Tell users exactly what they’ll get. Earn their trust with a specific statement that is specific to form or call: 

• “30-minute Gutter Quote”
• “Fast Roofing Quote”
• “Emergency Plumbing Quote”
• “Heater Repair Quote”
• “Call for Greener Lawns”
• “Get a New Kitchen”

Make it Easy Pro TIP:

Whatever emotion they feel matches the color scheme (see above). Whatever goal they want is the wording. 

Test it Out

Loading Speed

People want instant gratification. Every form or call button should load in under 0.5 seconds. For every 0.5 seconds it takes to load a page or contact form, you lose 25-33% of the leads. 

See if your new buttons are better or worse

Determine your website page conversion rate using the formula:

(Leads from that page / Visitors to that page) = Conversion Rate %

Now, record that in an Excel or Google Sheet. 

Implement your changes and run this test for 30 to 60 days. If you already have established SEO and marketing efforts, the traffic may not increase dramatically. You can then compare the two months and make your own decision. 

Want higher conversions?

Read our next article about CTA Button, click here. 

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