Contact Form Tips for More Website Leads

What you’ll learn:  In this article, you will discover how to structure, design, and manage your contact forms to generate more leads for your website.

Proof We Know About Website Buttons

• Global Gutters went from 10 forms to 40+ website forms a month.
• ADS Metal Roofing went from $0 in website revenue to $100k in potential customers.
• PCG Software went from $0 in website revenue to $700k in annual website sales.
  

Contact Form Design Advice

How fast should my website form load?

The golden rule: under 0.5 seconds. Every half-second delay costs you up to 33% of your leads. Fast forms = fast trust.

What size should my contact form be?

Most website builders auto-resize forms, but you must test them on desktop, tablet, and phone. A mobile form should fit perfectly in one scroll view—no zooming, no side-scrolling. Use padding and spacing to match your site’s brand and ensure form fields are tapable.

Pro TIP: Show your form to a friend on their phone. If they squint, scroll sideways, or pinch to zoom, fix it.

What Website Contact Form Fields are Necessary?

Must haves for high-converting website contact forms

If you want a large number of leads but spend more time validating them, the less you ask for, the more leads you will receive. However, these are the three essentials:

• Name
• Phone
• Email

You will reduce your total leads by asking for their location or even address, but it allows to confirm they are within your service area and can even allow you to search their home on Google Maps!

• City
• Zip Code
• Full Address
  
  

Should I add service types to the form?

Absolutely! Avoid using radio buttons. Instead, opt for checkboxes to allow people to express their needs, or use a dropdown if you have package options. Here are 2 different gutter options as an example:

Checkboxes Button Options: 

What type of building is it?

• Residential
• Commercial
• ADU

What service do you need?

• New Gutters
• Gutter Guards
• Gutter Cleaning
• Gutter Repair

Drop Down Option: 

• Residential Gutters
• Residential Gutter Screens
• Residential Gutters + Screens
• Residential Cleaning / Repairs
• Commercial Gutters
• Commercial Gutter Screens
• Commercial Gutters + Screens
• Commercial Cleaning / Repairs



Should I let them leave a comment or message?

Nope. “More Info” boxes almost always lead to confusion, lies, or ghosting. Get their attention with a quick form and collect details on the call. The form’s job is lead capture, not diagnostics.

Contact Form Sales Advice

Who is responsible for responding to contact forms?

Ensure the form is set to forward instantly to your sales email or CRM. Test this weekly—forms break more than you think.

Respond to Leads Immediately

82% of customers expect an email or phone call response within 10 minutes!

If you want to get a customer today, respond to a form from your phone within 5 minutes during business hours and within 4-8 hours during non-business hours. 

Want higher conversions?

Read our previous article on Website Buttons That Drive More Leads.

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