2. How Local Service Companies Use TikTok
Small businesses without hefty marketing budgets can thrive on TikTok by recording their work and learning optimization tips for free on YouTube. With just a smartphone and a trending sound, landscapers, contractors, appraisers, and others have grown into regional and national powerhouses.
- Showcasing Expertise: Plumbers share “pipe nightmares,” while HVAC techs bust myths (and sometimes dance while doing it). Contractors post satisfying time-lapse videos of projects that make you wonder why your own DIY shelf looks so wobbly.
- Engaging With Audiences: Behind-the-scenes bloopers and “meet the team” clips put faces to the brand.
- Driving Awareness: Trendy songs and hashtags act as social media GPS, guiding customers straight to your services.
One of TikTok’s biggest draws is its ridiculously easy use. Its intuitive editing tools and built-in effects make producing polished videos simple for anyone, even the least tech-savvy contractor.
For example, a restoration company could post a TikTok of their team “rescuing” a home from flood damage—cue dramatic music and slow-motion shots of cleanup tools. And don’t underestimate the power of humor: a roofer lip-syncing to “It’s Raining Men” (while it’s literally raining) might just steal the show.
3. Companies Thriving on TikTok Across Industries
Landscapers: The fastest-growing home improvement industry on TikTok has been landscaping.
The_hydrant_hugger has blown up, with one video having 2.4 million likes! It is so relaxing to watch someone cut, edge, and trim.
Markmarshalllsh has over 231k likes and 50k favorites from this video alone.
Gutter TikTok:
There are 34,000 posts with the hashtag #gutter.
Smoothgutter has over 455,000 followers. While most gutter videos get a few thousand likes, there are DIY gutter videos and tip videos that get over 300k likes.
Jombuatrumah showcases DIY gutters and gets 300k views.
HVAC TikTok:
sticlyhvac has 100,000 likes and has been favorited over 10,000 times.
Love2HVAC has 48k followers and over 310k likes. Both focus on detailed explanations of what to look for and mix in humor when appropriate.
Plumbing TikTok: Ok, manly men, sorry, but when it comes to plumbing, the kind
sydeneyplumberchick who is getting 100k - 300k views in most of her videos. From shoveling dirt to form-fitting clothes, she cracked the TikTok code.
Boston_plumbing-monstah has been showcasing its expertise, getting 5k to 40k likes, and getting branded local knowledge.
Roofing TikTok: You get the most views when you combine attractive women and roofing. Just ask priscillalaruffera who has videos with over 100k views. The technical video approach to gain 230k followers is also illustrated by
protouchroofing.
Carpentry TikTok:
Leocapentry goes step by step in each video, showing before and after, and has grown to 121k followers.
Hausplans has a few videos with over 250k views.
4. Why Is TikTok Facing a Ban?
TikTok faces serious scrutiny like a party that’s gotten a little too wild. Critics claim the platform’s parent company, ByteDance, might share user data with the Chinese government. And, well, that’s enough to make some lawmakers hit the panic button.
What’s happening:
- Legislative Drama: Congress has introduced bills to ban TikTok faster than a lousy trend dies.
- State-Level Bans: Some states have already told TikTok, “You’re not welcome on our government devices.”
- Data Privacy Concerns: Regulators worry about where your scrolling history and viral dance videos might end up.
5. What Happens If TikTok Is Banned?
If TikTok is forced to pack its bags, here are some possible outcomes:
- Outright Ban: Poof, it’s gone. No app store, no access, no trending dances to scroll at 2 a.m.
- Gradual Decline: Without updates or support, TikTok could become the MySpace of video apps.
- Sneaky Workarounds: Tech-savvy users might find ways to keep it alive, but it won’t have the same reach.
The good news? Your business doesn’t have to go down with the TikTok ship.
6. What Should Local Service Companies Do Now?
Here’s how to future-proof your business, TikTok or no TikTok:
- Diversify Your Platforms: Instagram Reels, YouTube Shorts, and Facebook are eagerly waiting.
- Build Your Email List: Turn TikTok followers into email subscribers so you can stay in touch no matter what.
- Invest in SEO: Become Google’s favorite local business by optimizing your website.
- Stay Creative: Bring the TikTok energy to other platforms—quirky, relatable, and personality-packed.
Each social media platform has a unique algorithm and caters to different audience demographics. For example, TikTok attracts a younger crowd, Instagram balances Millennials and Gen Z, and Facebook skews slightly older. Partnering with a marketing expert can help you tailor your strategy, choose the right platforms, craft the best language, and optimize social media SEO. You don’t need to create separate videos for each platform, but understanding how to adapt and post them can make a big difference in engagement and visibility.
Think of it this way: TikTok might be the party's life, but there are plenty of other places to dance.
7. Key Takeaways
TikTok has been a marketing goldmine for local service companies, but its future looks shaky. The key is to pivot before you have to—expand your reach, keep your creativity flowing, and focus on strategies to keep your business thriving.
Whether TikTok stays or goes, your brand’s personality and resourcefulness will always be your most significant assets. So grab your camera, think up your next viral idea, and get ready to shine—with or without TikTok.
