TikTok's Role in Home Improvement Marketing
For home services businesses—such as HVAC, plumbing, landscaping, and remodeling—TikTok has become an invaluable marketing tool. Here's how:
- Visual Demonstrations: Short videos allow businesses to showcase their work, from before-and-after transformations to step-by-step tutorials, building trust with potential clients.
- Local Targeting: TikTok's algorithm can help businesses reach local audiences effectively, making it easier to attract nearby customers.
- Customer Engagement: Interactive features enable businesses to answer questions, respond to comments, and engage with their community in real-time.
- Lead Generation: By directing viewers to booking links or contact forms, businesses can convert views into appointments and sales.
Given the platform's potential ban, home services businesses should consider diversifying their online presence. Alternatives include:
- Instagram Reels and YouTube Shorts: These platforms offer similar short-form video capabilities.
- Email Marketing: Building an email list ensures direct communication with customers, independent of social media platforms.
- Local SEO and Google My Business: Optimizing for local search can help attract customers searching for services in their area.
While TikTok has been a powerful tool for growth, adapting to the evolving digital landscape will be crucial for continued success.
Companies Thriving on TikTok Across Industries
Landscapers: The fastest-growing home improvement industry on TikTok has been landscaping.
The_hydrant_hugger has blown up, with one video having 2.4 million likes! It is so relaxing to watch someone cut, edge, and trim.
Markmarshalllsh has over 231k likes and 50k favorites from this video alone.
Gutter TikTok: There are 34,000 posts with the hashtag #gutter.
Smoothgutter has over 455,000 followers. While most gutter videos get a few thousand likes, there are DIY gutter videos and tip videos that get over 300k likes.
Jombuatrumah showcases DIY gutters and gets 300k views.
HVAC TikTok:
sticlyhvac has 100,000 likes and has been favorited over 10,000 times.
Love2HVAC has 48k followers and over 310k likes. Both focus on detailed explanations of what to look for and mix in humor when appropriate.
Plumbing TikTok: Ok, manly men, sorry, but when it comes to plumbing, the kind
sydeneyplumberchick who is getting 100k - 300k views in most of her videos. From shoveling dirt to form-fitting clothes, she cracked the TikTok code.
Boston_plumbing-monstah has been showcasing its expertise, getting 5k to 40k likes, and getting branded local knowledge.
Roofing TikTok: You get the most views when you combine attractive women and roofing. Just askpriscillalaruffera who has videos with over 100k views. The technical video approach to gain 230k followers is also illustrated by
protouchroofing.
Carpentry TikTok:
Leocapentry goes step by step in each video, showing before and after, and has grown to 121k followers.
Hausplans has a few videos with over 250k views.
Will it Be Banned Again?
If you’ve been following the TikTok drama like it’s your favorite reality show, welcome to the next plot twist. The short answer? We’re not out of the woods yet. TikTok could still get banned in the U.S., but there’s a new main character in the story: private equity.
Here’s the scoop:
Back in April 2024, Congress passed the “Protecting Americans from Foreign Adversary Controlled Applications Act” (yes, that’s a mouthful), demanding TikTok’s Chinese parent company, ByteDance, sell off its U.S. operations. The Supreme Court nodded in agreement earlier this year, making things very real, very fast.
TikTok actually shut down in the U.S. on January 18, 2025… but then President Trump came back on the scene and basically said, “Not so fast.” He paused the ban clock with an executive order, buying TikTok 75 more days. And when that timer started running out? He extended it again. The new deadline to figure this mess out is
June 19, 2025.
So, what’s happening behind the scenes? Let’s just say every private equity firm and tech exec with a yacht is sniffing around. Oracle is back in the mix. U.S. investors are trying to hash out a deal to buy TikTok’s U.S. operations, and there's talk of giving the U.S. government a seat at the table — possibly even 50% ownership. It’s like a business version of “Survivor,” and ByteDance is trying not to get voted off the island.
Bottom line? TikTok’s future in the States is still up in the air. The Trump Administration wants to keep it alive — as long as it becomes a U.S.-controlled company. But if the sale drags or fizzles, the ban could be back on faster than a trending soundbite.
Key Takeaways
- Yes, TikTok was banned... kinda. It was pulled from U.S. app stores in early 2025, but it wasn’t a full shutdown — and thanks to a Trump-time extension (and another one), it’s still up and running… for now.
- The legal soap opera isn’t over. TikTok’s parent company, ByteDance, has until
June 19, 2025 to sell off its U.S. operations or face another possible ban. U.S. investors like Oracle are circling, and even the federal government might end up owning a chunk.
- Home service pros are thriving on TikTok. Landscapers, plumbers, roofers, HVAC techs, and even gutter installers are racking up views, leads, and local clout with short, punchy videos. This platform isn’t just for dancing teens — it’s for serious lead gen.
- Diversify your digital marketing. TikTok is hot, but don’t bet the whole house on it. Be smart: build an email list, dominate Google Maps, and explore Instagram Reels or YouTube Shorts as backup.
- If you’re in home improvement and not posting content, you’re falling behind. The brands getting the most traction today are showing up visually, explaining clearly, and sprinkling in a little fun. That’s the TikTok formula — and it works, whether you’re sealing ducts or sealing deals.
