Best months to run LinkedIn Ads and when to never run them

Why LinkedIn Ads work for Home Services

Before we dive into timing, let’s talk about why LinkedIn ads are worth your investment in the first place—especially if you're a local business. Unlike Facebook or Instagram, LinkedIn is built for business professionals. This means you’re putting your services in front of decision-makers—those in charge of home service needs for businesses, residential complexes, or property management companies.

Think about this: running an ad on LinkedIn gets you in front of local business owners, property managers, or even commercial clients who need roofing repairs, HVAC installations, or restoration services. LinkedIn gives you a more targeted audience.

Like any marketing investment, LinkedIn ads require strategic timing to get the best results. While there’s no “one-size-fits-all” answer, some months naturally perform better for home service companies and local businesses. Let’s take a closer look.

LinkedIn Ads in the Winter

At the start of the year, businesses across various industries focus on finalizing budgets and kickstarting projects. This is an ideal time to promote long-term contracts and service agreements for essential home services. Decision-makers are actively seeking vendors on LinkedIn, making it the perfect opportunity to showcase annual maintenance packages or multi-year contracts.

Here’s how you can tailor your LinkedIn ad strategy for key industries:

Gutter LinkedIn Winter Ads

Why it works: Property managers and homeowners are preparing for spring, which often brings heavy rain. They seek reliable partners for gutter cleaning, maintenance, and repair services to prevent water damage. What to promote: Annual gutter cleaning and inspection contracts, emphasizing protection from springtime rainfall and preventing costly repairs. Example ad: “Get ahead of the rainy season with our comprehensive gutter maintenance contracts. Annual service, guaranteed peace of mind!” Keywords: “gutter maintenance contracts,” “annual gutter services,” “gutter cleaning LinkedIn ads,” “prevent water damage gutters,” “gutter inspection services,” “spring gutter preparation.”

Roofing Winter LinkedIn Ads

Why it works: Winter weather often reveals leaks and roofing damage. Commercial property owners are searching for reliable roofers to manage repairs and ongoing maintenance. What to promote: Annual or bi-annual roofing inspection services, repair packages, or upgrade options like energy-efficient roofing. Example ad: “Start the year strong with our roofing maintenance contracts. Protect your property year-round with scheduled inspections and repairs.” Keywords: “roofing maintenance plans,” “commercial roofing contracts,” “bi-annual roof inspections,” “roof repair LinkedIn ads,” “energy-efficient roofing upgrades,” “protect your roof in winter.”

HVAC Winter LinkedIn Ads:

Why it works: January is a time when businesses and homeowners are thinking about heating systems and planning for future cooling needs. It's perfect for selling preventative maintenance packages. What to promote: Annual HVAC maintenance plans, including heating tune-ups and spring AC inspections. Example ad: “Keep your HVAC system running smoothly all year. Ask about our annual maintenance contracts today!” Keywords: “HVAC maintenance contracts,” “annual HVAC service,” “heating system tune-ups,” “spring AC inspections,” “HVAC LinkedIn ads,” “preventative HVAC maintenance.”

Plumbing Winter LinkedIn Ads

Why it works: Cold weather often leads to burst pipes and other plumbing emergencies, making January an ideal time for businesses to secure reliable plumbing services for the year. What to promote: Annual inspection and maintenance services, emergency plumbing contracts, or commercial plumbing system upgrades. Example ad: “Don’t wait for a pipe burst! Ensure your plumbing is in top shape year-round with our annual maintenance plans.” Keywords: “plumbing maintenance services,” “emergency plumbing contracts,” “commercial plumbing upgrades,” “prevent burst pipes,” “annual plumbing inspections,” “LinkedIn ads for plumbing services.”

Restoration Winter LinkedIn Ads

Why it works: Winter storms and cold temperatures can cause water and fire damage. Restoration companies can use LinkedIn to promote emergency services and long-term disaster recovery contracts. What to promote: Offer restoration services with ongoing recovery support or preventative measures for property managers and commercial properties. Example ad: “When disaster strikes, be ready. Secure your property with our annual restoration and emergency response contracts.” Keywords: “restoration services contracts,” “emergency disaster recovery,” “winter storm damage restoration,” “fire and water damage repair,” “annual restoration support,” “LinkedIn ads for restoration companies.”

Construction Winter LinkedIn Ads

Why it works: The start of the year is a prime time for companies to plan new construction projects or renovations. Decision-makers are locking in contractors for year-long projects and beyond. What to promote: Promote your availability for new construction projects, renovation plans, or maintenance agreements for completed projects. Example ad: “Kick off the new year with a construction partner you can trust. Let’s build your next project together—reach out today for long-term contracts.” Keywords: “construction project contracts,” “new year construction plans,” “commercial renovations LinkedIn ads,” “long-term construction agreements,” “year-round construction services,” “property construction projects.”

LinkedIn Ads during the Summer

As summer heats up, businesses across industries are focused on maintaining operations, handling peak demand, and addressing issues brought on by the season. This is the ideal time to promote service agreements and seasonal maintenance packages for essential home services. Decision-makers are actively seeking vendors on LinkedIn, making it the perfect opportunity to highlight your offerings, from maintenance contracts to emergency services.

Here’s how you can tailor your LinkedIn ad strategy for key industries during the summer months:

Gutter LinkedIn Summer Ads

For gutter services, summer storms can wreak havoc on gutters, clogging systems with debris and causing water damage. Homeowners and property managers need reliable partners for gutter maintenance and repair services to prepare for these conditions. Summer gutter cleaning and inspection contracts, highlighting protection from debris and storm damage, are highly effective. You might use a message like, “Prepare for summer storms with our comprehensive gutter maintenance contracts. Ensure your gutters stay clear and damage-free this season!” Relevant keywords include “gutter maintenance contracts,” “summer gutter services,” “gutter cleaning LinkedIn ads,” “prevent storm damage gutters,” “gutter inspection services,” and “summer storm preparation.”

Roofing Summer LinkedIn Ads

For roofing, intense summer heat can exacerbate roofing issues, causing materials to crack or warp. Property owners are looking for reliable roofing partners to handle repairs and inspections. Promote roof inspections, repair packages, and energy-efficient roofing upgrades to prepare for summer heat and potential storm damage. An example ad might say, “Beat the summer heat and protect your roof with our comprehensive maintenance contracts. Schedule an inspection today!” Relevant keywords include “roofing maintenance contracts,” “summer roof inspections,” “roof repair LinkedIn ads,” “energy-efficient roofing upgrades,” “protect your roof from heat,” and “storm-ready roofing.”

HVAC Summer LinkedIn Ads:

For HVAC, with temperatures soaring, businesses and homeowners are relying heavily on air conditioning. They need dependable HVAC services to keep systems running smoothly. Focus on summer HVAC tune-ups, maintenance contracts, and emergency cooling services. An effective ad might read, “Keep your cool this summer with our HVAC maintenance plans. Schedule your tune-up today and avoid a breakdown in the heat!” Keywords to consider are “HVAC maintenance contracts,” “summer HVAC service,” “AC tune-ups,” “emergency HVAC services,” “LinkedIn ads for HVAC,” and “preventative AC maintenance.”

Plumbing Summer LinkedIn Ads

For plumbing, summer water usage spikes, leading to increased demand on plumbing systems. Businesses and homeowners seek reliable partners to handle maintenance, repairs, and emergencies. Promote summer plumbing inspections, maintenance packages, and water conservation system upgrades. An example ad might say, “Don’t let plumbing issues disrupt your summer. Secure our annual maintenance plans and keep your water systems flowing smoothly.” Keywords include “plumbing maintenance services,” “summer plumbing inspections,” “emergency plumbing contracts,” “water conservation upgrades,” “LinkedIn ads for plumbing services,” and “prevent plumbing emergencies.”

Restoration Summer LinkedIn Ads

For restoration, summer storms, flooding, and fire risks can create demand for restoration services. Property managers and businesses need reliable restoration partners for disaster recovery. Promote emergency restoration services and long-term disaster recovery contracts with ads like, “When summer storms hit, be prepared. Protect your property with our emergency restoration contracts—ready to respond when you need us most.” Keywords include “restoration services contracts,” “summer disaster recovery,” “storm damage restoration,” “fire and water damage repair,” “emergency restoration support,” and “LinkedIn ads for restoration companies.”

Construction Summer LinkedIn Ads

For construction, summer is a peak season for construction, as businesses focus on completing renovations and new projects during favorable weather conditions. Promote new construction projects, renovation plans, and maintenance contracts for completed projects with messages such as, “Summer is the perfect time for construction! Let’s build your next project together—reach out today for long-term contracts.” Keywords include “summer construction contracts,” “renovation plans,” “commercial construction LinkedIn ads,” “long-term construction agreements,” “year-round construction services,” and “property development projects.”

Summary: In the summer, businesses and property owners face peak operational demands, and LinkedIn is the perfect platform to connect with decision-makers looking for vendors to handle essential services during this critical time of year. By promoting seasonal maintenance packages, emergency response services, and long-term contracts to meet summer-specific needs, you can position your business as a trusted partner through LinkedIn ads.

LinkedIn Ads in the Fall

As fall approaches, businesses across industries are gearing up for the end of the year, focusing on finalizing projects, preparing for the colder months, and securing the right service partners for maintenance and repairs. This is the perfect time to promote service agreements and maintenance packages for essential home services. Decision-makers are actively seeking vendors on LinkedIn, making it the ideal opportunity to showcase your offerings, from seasonal contracts to emergency services.

Gutter LinkedIn Fall Ads

For gutter services, fall means leaves and debris will start clogging gutters, leading to potential water damage and costly repairs. Property managers and homeowners need dependable partners for gutter cleaning and maintenance to keep their systems clear. Fall gutter cleaning and inspection contracts are crucial to preventing these issues. A compelling ad might say, “Prepare for falling leaves with our seasonal gutter cleaning and maintenance packages. Protect your home from water damage this fall!” Relevant keywords include “fall gutter maintenance,” “seasonal gutter cleaning,” “prevent water damage gutters,” “gutter inspection services,” “fall gutter preparation,” and “LinkedIn ads for gutter services.”

Roofing Fall LinkedIn Ads

For roofing, fall is the time when many property owners address any damage or wear-and-tear their roofs experienced during the summer, and they start preparing for winter weather. Offering roof inspections, repair services, and winter preparation packages is a great way to meet this demand. An example ad could read, “Get your roof winter-ready with our fall maintenance plans. Schedule an inspection before the cold sets in!” Keywords to use are “roofing maintenance contracts,” “fall roof inspections,” “prepare your roof for winter,” “roof repair LinkedIn ads,” “seasonal roof maintenance,” and “winter roofing preparation.”

HVAC Fall LinkedIn Ads:

For HVAC services, as the weather cools, businesses and homeowners begin transitioning from air conditioning to heating. This makes fall an ideal time to promote HVAC tune-ups and maintenance plans to ensure heating systems are ready for the colder months. An effective ad might say, “Is your heating system ready for winter? Schedule your HVAC tune-up today with our fall maintenance plans.” Keywords include “HVAC maintenance contracts,” “fall HVAC service,” “heating system tune-ups,” “seasonal HVAC maintenance,” “LinkedIn ads for HVAC services,” and “prepare heating for winter.”

Plumbing Fall LinkedIn Ads

For plumbing, fall is when businesses and homeowners should start preparing their systems for potential freezing temperatures and higher water usage during the holidays. Promote annual plumbing inspections, emergency services, and cold weather preparation plans. An example ad could say, “Avoid costly winter plumbing emergencies with our fall maintenance plans. Get your pipes ready for the cold today!” Keywords include “plumbing maintenance services,” “fall plumbing inspections,” “emergency plumbing contracts,” “winter plumbing preparation,” “LinkedIn ads for plumbing services,” and “prevent frozen pipes.”

Restoration Fall LinkedIn Ads

For restoration services, fall is a critical time for property managers and businesses to prepare for potential winter weather disasters, including water damage from storms and frozen pipes. Offering emergency restoration services and disaster recovery contracts can help businesses prepare for the worst. A strong ad might read, “Be ready for winter storms with our emergency restoration contracts. Protect your property this fall with our disaster recovery services.” Keywords to use include “restoration services contracts,” “fall disaster recovery,” “storm damage restoration,” “fire and water damage repair,” “emergency restoration support,” and “LinkedIn ads for restoration companies.”

Construction Fall LinkedIn Ads

For construction, fall is a busy season for companies completing projects before the winter weather sets in. Many businesses look to finish renovations or begin new construction plans before the end of the year. Promote construction services, renovation projects, and maintenance contracts for ongoing support. An example ad could say, “Let’s complete your project before the winter freeze! Contact us today for fall construction services and long-term contracts.” Keywords include “fall construction contracts,” “commercial construction LinkedIn ads,” “renovation plans,” “year-round construction services,” “winter construction preparation,” and “property development projects.”

Summary: In the fall, businesses and property owners are focused on preparing for the winter months and ensuring their properties are in top shape. LinkedIn provides an excellent platform to connect with decision-makers who are actively seeking service providers. By promoting seasonal maintenance packages, emergency response services, and long-term contracts, you can position your business as the trusted partner they need to face the challenges of the colder months ahead.

Avoiding running LinkedIn Ads during high CPC times

Just like Facebook, LinkedIn has certain times of the year when advertising can become more expensive and less effective, especially for home service companies. Understanding when competition for ad space peaks can help you avoid unnecessary spending and maximize your ad budget. High-competition periods, like December, when businesses are winding down or focusing on holiday promotions, tend to be the least favorable for running LinkedIn ads.



One of the key times to avoid running LinkedIn ads is during election years. As with other platforms, election months see a significant spike in ad costs due to the influx of political spending. This heightened competition makes it harder for your ads to stand out and can lead to inflated prices. Another period to steer clear of is around major holidays. Running LinkedIn ads during high-traffic holidays like Black Friday, Christmas, or New Year’s Eve may not yield the best return for home service companies, as consumers are more focused on seasonal shopping rather than home maintenance or repairs.

For home service businesses—whether in gutters, roofing, HVAC, plumbing, restoration, or construction—targeting strategic periods can make all the difference in how effectively your LinkedIn ads perform. Timing your campaigns outside these high-competition windows ensures your ad dollars go further and your audience is more engaged with the services you’re promoting.

LinkedIn Ads in the Spring

As spring arrives, businesses across industries are focused on fresh starts, cleaning up after winter, and getting ready for peak operational months. This makes spring the perfect time to promote service agreements and seasonal maintenance packages for essential home services. Decision-makers are actively seeking vendors on LinkedIn, making it a prime opportunity to showcase your offerings, from preventative maintenance contracts to repair services.

Gutter LinkedIn Spring Ads

For gutter services, spring often brings heavy rain, making it crucial for property managers and homeowners to ensure their gutters are clear and functioning properly. Highlight the importance of cleaning and maintaining gutters to prevent water damage. Spring gutter cleaning and inspection contracts are essential for preventing these issues. A strong ad might read, “Get your gutters ready for spring rains with our seasonal cleaning and maintenance packages. Protect your home from water damage!” Keywords to consider include “spring gutter maintenance,” “gutter cleaning services,” “prevent water damage gutters,” “gutter inspection for spring,” “LinkedIn ads for gutter services,” and “seasonal gutter preparation.”

Roofing Spring LinkedIn Ads

For roofing, spring is the time to inspect and repair any damage caused by winter weather, as well as prepare for potential storms in the warmer months. Roof inspections, repair services, and proactive maintenance packages are perfect offerings to promote during this season. An effective ad could say, “Spring is the best time to check for winter damage! Schedule your roofing inspection and ensure your property is protected year-round.” Keywords include “roofing maintenance contracts,” “spring roof inspections,” “roof repair services,” “seasonal roof maintenance,” “prepare roof for spring storms,” and “LinkedIn ads for roofing companies.”

HVAC Spring LinkedIn Ads:

For HVAC services, as temperatures start to warm up, businesses and homeowners are transitioning from heating to air conditioning. Spring is the ideal time for HVAC tune-ups and preventative maintenance to ensure cooling systems are ready for summer. An example ad could read, “Make sure your AC is ready for the heat! Schedule your spring HVAC tune-up today with our seasonal maintenance plans.” Keywords include “HVAC maintenance contracts,” “spring HVAC service,” “AC tune-ups,” “prepare for summer heat,” “seasonal HVAC maintenance,” and “LinkedIn ads for HVAC services.”

Plumbing Spring LinkedIn Ads

For plumbing, the change in seasons often brings increased water usage and potential plumbing issues that went unnoticed during the winter. Promoting spring plumbing inspections, leak detection, and maintenance packages can help businesses and homeowners avoid costly repairs later in the year. An example ad could say, “Spring is the perfect time to inspect your plumbing system. Avoid surprise leaks and costly repairs with our seasonal maintenance plans!” Keywords include “plumbing maintenance services,” “spring plumbing inspections,” “leak detection,” “prevent plumbing emergencies,” “LinkedIn ads for plumbing services,” and “seasonal plumbing maintenance.”

Restoration Spring LinkedIn Ads

For restoration services, spring storms and heavy rainfall often lead to water damage, flooding, and other emergencies. Promoting emergency restoration services and preventative measures can help property managers and businesses prepare for these challenges. A strong ad might read, “Be prepared for spring storms with our emergency restoration services. Protect your property from water damage with our seasonal contracts.” Keywords include “restoration services contracts,” “spring disaster recovery,” “storm damage restoration,” “water damage repair,” “emergency restoration services,” and “LinkedIn ads for restoration companies.”

Construction Spring LinkedIn Ads

For construction, spring is a time when many businesses and property owners look to start new projects, renovations, and expansions. This makes it the perfect season to promote your construction services, including new builds, renovations, and maintenance agreements for completed projects. An example ad could read, “Spring is the perfect time to start your next project! Contact us for new construction and renovation services.” Keywords to consider include “spring construction contracts,” “commercial construction LinkedIn ads,” “renovation services,” “seasonal construction projects,” “property development,” and “new builds for spring.”

Summary: In the spring, businesses and property owners are focused on cleaning up after winter and preparing for the busy months ahead. LinkedIn is an excellent platform to connect with decision-makers who are actively looking for service providers to help them stay ahead. By promoting seasonal maintenance packages, preventative services, and long-term contracts, you can position your business as the go-to partner for a successful spring season.