Gutter Marketing &  Gutter Leads

The goal of this gutter marketing guide to more leads, visibility, online reviews and referrals is written so that you can (1) try to do it yourself, (2) hold your gutter marketing agency accountable, or (3) build trust with our agency so that you hire us when you're ready for true gutter growth. Enjoy!

Step 1: The Gutter Marketing Audit & Gameplan

How much gutter revenue is in your market?

By conducting SEO keyword research you will find how many local gutter installation and gutter cover jobs are possible. When you know how many searches are occurring in your local county for just gutter installation, or just "seamless gutters", or just "gutter screens", you can then find the minimum monthly market value of that service.

Example: 1,400 searches for gutter installation related terms as a whole (x) $ 3500 per project = $ 4.9 million monthly potential market.

You'll need an SEO expert and a software like SemRush to do this as Google Keywords takes too long. You can watch this short how-to-video and download the how-to-gutter-seo excel sheet FREE of charge, or you can book a consult with us and have us do it for you. Book FREE Consult

DOWNLOAD THE GUTTER KEYWORD GUIDE LIST FOR FREE

Find the most successful Gutter companies in your service area

Looking at Google Map Rankings:

Now go into Google and search every keyword listed above and record the competitors that are the top 3 of Google Maps. Why? The top 3 companies listed in Google's Map Pack get 126% more traffic (clicks, calls) than the ranks of 4-10. Again why? Because all the information a local shopper needs is right there. The number of reviews, the review average, their address, some brief info and how to get a hold of them.

Google Business Profile Audit

While reviewing the competitor's Google Business Profiles (see image above), you will want to click the specific profile to investigate what the competitor is telling Google and local gutter customers:

Now you're going to record what these businesses are telling Google and local customers and do exactly what they are doing but tweak a little bit of the content to fit your company's branding. So record:

• primary category
• secondary categories
• all services they list
• all products they list
• write down their business descriptions

How many reviews do I need to get top 3 of Google Maps and stay there?

Now track the number of reviews your competitors have to determine how many you'll need and the frequency of new reviews required to secure a spot in the top 3 on Google Maps. For instance, the search reveals that Battle Born Gutters boasts 196 reviews with an average rating of 4.9, while Gutter Brothers has 37 reviews at 4.9 rating, and Aces Seamless Gutters has 80 reviews at a 4.9 average.

So if you are Aces Seamless Gutters LLC and have 24 reviews at 3.8 rating, you need to gain at least 25-30 more reviews all being 5-star to not just get in the top 3 but maintain it. Yes, there is a lot of other ranking factors, but reviews are #1. So if you need 25 reviews, aim for five 5-star reviews a month and in 5 months time, you should be top 3 in the rankings most of the time, unless those competitors are getting more frequent reviews than you are.

What category and services should I list in my Gutter Google Business Profile?

It's not brain surgery, but it is time consuming. You're going to need to copy and paste all the services of all main competitors you find online. Then sort them in a spreadsheet, take out the duplicates, and make sure your Gutter Google Business Profile has the same services and primary and secondary categories. Don't reinvent the wheel, just follow what the leaders are doing and then provide better services to gain more consistent reviews and grow your business.

Competitor Reviews will tell you what to write online

Now go into the Reviews section and find out the problems or complaints of your competitors. Find out what people like about them and take notes on everything. Getting reviews are hard enough, so if someone took the time to leave a review, it's important. You want to use your "guarantees" and "mission statements" to mirror these reviews on your website, Google Business Profile, online posts, social media, and blog posts. You can also see if they are actively gaining new reviews (frequency).

Step 2:  Gutter Website

Before you update your Google Business Profile you must optimize or build your first website. Why? Your rankings in Google Maps, your paid traffic from Google or Yelp or Facebook will be worthless without an optimized Gutter website. People are not just looking at your Google Profile and reviews, they are looking at your website and seeing if you are the real deal. Do have a reputable website or did you just open shop 3 days ago.

Home Page Structure of a Gutter Website

The homepage of a gutter website should be simple and fast. A great top picture (hero image) should showcase your company's people or a specific project you have completed. Next you will want to list and integrate Google reviews right under it. This way people see proof of your gutter expertise and that button to "leave a google review" is an easy way to get more reviews. From there you'll want to give a short intro paragraph or better yet a short video on the history of your company with a button to "learn more" that links to your About page. Next you'll want your core services for residential in one section, then another section for commercial services. Each with 1-3 lines and a clickable button to that page. The last two sections on the page are 3 blogs with clickable links, and then a contact form with an embedded map of your location.

Gutter Website Service Pages

Every single gutter service you provide should have it's own dedicated page; Seamless Gutters, Rain Gutters, Gutter Guards, Gutter Cleaning, Gutter Repairs, etc. Each page is focused to rank in your primary city of business. Make sure you use unique photos whenever possible. If you have to start with stock photos, just swap out custom photos after completed jobs.

Gutter Gallery Pages

Possibly the 2nd most important page is the "our work" or "gutter gallery" page. Here you want to showcase not just pictures of completed projects, but pictures of your team at work, the dirty and clean pictures. In each picture you will want to write a description and SEO "alt-tag" it based on the type of gutter service provided and the location.

City Landing page

Don't get scammed by agencies charging you per page and then creating one city page for each service. You only need a city landing page with all services and brief descriptions with links to those service pages we already created. This page is meant to service as a secondary "home page."

Here's an example: If you service 30 cities, you should have 30 city landing pages. Designers and Agencies will persuade you into building 4 service pages per city you service... that's 120 service/city pages! Google knows this is spam, and half the time they are building a page to rank for "houston seamless gutter" when there's only 5 people searching a month for that keyword. It's easier to build an amazing service page like stated above and have a landing page for one city that ranks for the biggest keyword.

Privacy, Terms, and 404 Pages

Every website must have Policy, Privacy, Terms, and a 404 page. Without it, Google thinks you're avoiding compliance and don't have a reputable company. Your designer or agency should be able to build these 3-4 pages in a single hour.

Gutter Blogs

Every website on the planet should have at least 3 blogs. The 3 blog minimum is required for Facebook ads, just an FYI. Every blog you write must be focused on the territory you represent. Start by blogging about topics like these:

• Top 10 things every Phoenix gutter expert knows
• Top Licenses every Phoenix gutter company has
• Is a seamless gutter or rain gutter better for your Phoenix home?
• Are copper gutters right for your Phoenix home?
• Phoenix apartment complex gutter costs 2024
• When to call a Phoneix gutter company vs handyman

Hosting, Security, Compliance, and Maintenance

If your website doesn't have "https" that's bad. If it says "not secure" that means you don't have a valid SSL Certificate and that's worse. An agency like ours will build, write, design, host, and secure your website. Lastly, put in an ADA/WCAG compliance widget so that people with disabilities can access your site. Why? They have homes too, and if you don't they can sue you. Plus, the ADA/WCAG can be a write off!

On-Page SEO Optimization for your Gutter Website

Every photo or video that is on your website should be "compressed." These are huge files and the bigger the file, the longer it takes to load your page. Humans have attention spans of 8 seconds, while the average website loads in 3-5 seconds. The faster your pages load, the more time a visitor has to digest your images and content, increasing your gutter website conversion rates. The less people bounce from your website and the faster loading page speed, the faster Google ranks that page leading to more traffic and more gutter leads.

I told you gutter marketing is time consuming... if you need a gutter website or marketing, contact us today.

Step 3: Optimize Profiles

Once your website is live and running, it's time to start optimizing every possible online profile you have and creating more.

Google Business Profile

Following all the information you researched above you should update or create your Google Business Profile. You'll want to create products for each type of gutter service for every major city, i.e. "Houston Seamless Gutters" and then link that product to your Houston Gutter Service website page.

Using Local SEO Software

We use SemRush to update all other possible profiles that can be found online. These local directories and websites need your most updated business information. When you have the same name, phone number, address, business hours, photos, descriptions, it's branding 101 (or known to marketers as NAP: name, address, phone). These listings and citations that are now linked to your website and Google Business profile will help you rank higher in Google Maps and your website in as fast as 30 days.

Example: If you were Seattle Seamless Gutters we would see that there are 35 broken online profiles, we need to create 8 more profiles, and that many major profiles are missing from search engines like Facebook, Yelp, and Bing. Fixing this in as little as 3-7 business days can amount to 200% greater online visibility right out of the shoot!

Step 4: Social Media and Content Gameplan

Each Platform needs content but has different audiences

Here's a step by step for social media content but remember that this is part of our monthly marketing service. Social Media, Google, Website, Maps, it's all inter-related and you need to be doing every type of marketing to grow your territory faster than your competitors.

Every time you perform a job for a customer, take pictures and send them to us. We'll optimize the images and then post them to all social media platforms in a single push of a button but with each platform's content tweaked to fit the type of audience it represents.

Gutter Google Updates

You already found competitor updates for a baseline. Now it's time to start taking pictures of job sites; before, during, and after, and send to our digital marketing agency to upload as "google updates." We provide a showcase story of what you did, where you did it, and apply SEO hashtags (those keywords we found at the beginning" with appropriate click to call links or website page links.

Why It Matters: Google like any other platform wants to be used and have information. DO NOT SPAM updates. Make them about real information to your core audience within your service area.

Gutter Google Offers

Once a quarter run a small discount on a primary service or combined service like Gutters and Gutter Guards, or annual gutter cleaning, and offer 10% discount for 30 days. Google loves to see money, discounts, sales, and will help get this in front of more people for them to consider your local gutter services.

Warning: DO NOT offer referral discounts as offers. You'll be hit with spam or violation of Google policies.

Facebook for Gutter Services

Start posting only success stories of gutter projects. List the city, upload pictures of the project, and use the appropriate hashtags. Facebook does not like "spam" or "false testimony", so make sure that you are simply reporting success with no false guarantees or ridiculous or questionable pricing. That kind stuff is only meant for paid ads through Facebook.

Why It Matters: Transparency builds trust, and trust gutter leads to repeat business. Happy customers who feel they received honest service will also be more likely to refer you to others.

LinkedIn Posting

LinkedIn should be used specifically to target B2B networking. Think commercial jobs, partnerships, and referrals. By posting your success stories here people will take notice, but again you won't an immense amount of gutter leads or customers, but if they do come they will be the bigger deals and revenue for your gutter company.

Step 5: paid advertising

Only after you have an SEO-optimized website and all your online profiles are optimized should you consider paid ads. People will click your ad go to your website and if the website sucks or your profile on yelp or social media sucks, you're going to waste every dollar spent.

FREE Paid Ads for 3 Months

At Talents Into Profits, we offer 3 months of paid advertising to achieve success before you take on the budget. This way we know the paid ads are getting clicks and your overall gutter leads per month are growing. Plus, we know that organic (local SEO) gutter leads take a while to build to 50 or more a month. So by launching ads as soon as your profiles and website are ready, we can make sure there's an immediate 30-45 day ROI for you. The amount we spend is based on the marketing package you have, but usually with only $200 to $500 per month we can help generate about 20-50x ROI on paid advertising.

Google Ads for Gutter Companies?

When running Google Ads whether it be smart or CPC ads, you must make sure that your keywords are precise (see keywords above). Then you need to choose only 10 keywords with the highest volume and least amount of difficulty so that you cost per click (cpc rates) should be $1 - $5 to start. Now here's the trick... only launch a campaign for gutter installation keywords or gutter guards, not together. You want all your ad spend to be on one specific service so that the CPC is lower and you can stretch that budget out for 30-90 days and only spend $200 - $500 per month.

Yelp Advertising for Gutter Companies?

We are a Yelp Gold Partner and while it works for some gutter companies, Yelp ads are hit and miss. We find that Yelp ads and the platform in general produce more shoppers and bids than any other online advertising platform. So you will get an immense amount of messages and calls, but the average income and the mentality of pricing is not always favorable. However, here's how to build the perfect Yelp Ad:

• Minimum budget of Yelp Ads should be $500 but a solid $1500 per month gets you all the bells and whistles
• Upload lots of photos and SEO alt-tag and provide descriptions
• Build a Custom design image for each of the four portfolios they allow you to use
• Portfolio 1 is "new gutters", 2 is "seamless gutters", 3 is "rain gutters", and 4 is "gutter guards." These represent high volume keywords.
• When it comes to the features, always choose expertise and guarantees over pricing features. Pricing features attract cheap clients.
• Always pay extra to remove competitor ads from your ad and profile.
• Always make your call to action, get a FREE phone estimate. You want them to call you, because the messaging is used to compare bids.
• Your geographic area should be set solely on specific cities. Do not listen the to "audience meter"! Put all your money only in the cities you want to service. This is how platforms get you, they want you to spread a budget over 20 cities, dominate one market at a time.

Facebook Advertising for Gutters?

Leaf Filter is a giant and they dominate the paid gutter scene on Facebook. So the only time I suggest Facebook paid ads is if Leaf Filter is not in your area, you already have a following on Facebook with online reviews, and you are truly charismatic. Why? Because we're going to do gutter video based paid ads. We're going to make them fun and entertaining and people will buy into you, not a gutter services. Lastly, Facebook's paid platform is also not as friendly or easy to manipulate as Google or Yelp. Overall, Facebook Ads are ranked #3 on our list for places to advertise.

NextDoor Advertising?

We've never seen a truly successful NextDoor paid advertising campaign. The company is simply too young and their dashboard is horrendous. However, having your profile active can be a way for local community homeowners to link to your page, so there's that...

Step 6: Reviews drive new customers

Without Google reviews you can rank to the top of Google Maps, period. There is nothing we can do or anyone else to get your there. Yelp reviews are different but quite similar in that without reviews you won't get calls or messages, but asking for reviews on Yelp will get you banned (de-platformed). We'll cover both of these platforms and then also tell you why Facebook reviews matter too!

Google Reviews

Use Your Website for more 5-Star Gutter Reviews

Your website should be live and optimized per the instructions above. You can ask people to go to your website and click the leave a review button. This helps build SEO branded traffic to your website and you get a review. The branded traffic is when someone types in your URL and goes straight to your business website. Kill two bird with one stone.

Use QR Business Cards for Quick 5-star Google Reviews

Every one of our clients, no matter the industry, has a business card with a QR code on the back that customers can quickly scan with their phone's camera and be redirected to your online Google 5-star review. This is not just easy but every review is worth about $2,000 in marketing spend alone. Why? A great review gets you 5 or more calls, close 20% of those calls, that's 1 gutter project and at least $2,000.

Respond to Reviews within 24 hours

Your Google Business Profile and map rankings increase with reviews, but there is a small boost when you respond to every last review online within 24 hours. Beyond the 24 hour mark for any and all reviews and it resets your boost to another 20-30 reviews. Always respond to reviews within 24 hours. This is part of our monthly marketing service we supply to gutter companies.

Never Respond Negatively to Negative Reviews

Jane Doe Wrote: ABC Gutters did a good job but they are a little pricey. 4 out of 5 stars.

Never immediately respond to a negative review. Instead call the client and see if you can't talk them into allowing to visit them for a FREE 3-month check-up and at that time you can get the review upgraded from a 4 to a 5. After your phone call, post this response.

Company Response/Us: Hi Jane, we were honored to have helped you with your Gutter needs and are grateful that you take the time to give us a review online as well as take our follow-up call. Looking forward to the FREE 3-month check-up. Let us know if we can help you before then.

Then at the follow-up, ask her again to change her online review from a 4-5.

Yelp Reviews



There's only one rule with Yelp Reviews, don't get reported that you asked for Yelp Reviews. Now we tell you on Day 1 of our marketing services that if you ask for a review and get reported, that your profile will be removed by Yelp.

As for responding to positive and negative reviews, the same policies and guidelines apply as Google.

Facebook Reviews



Did you know that Facebook Reviews when your Google Business Profile is linked to your Facebook Business Profile, and you get Facebook reviews, those reviews help your ranking a small bit? Yep, it's true.

Why Facebook? Well some people can't give a Google Review because they don't have a gmail account. Facebook however is used by almost everyone. So Google says, "leave a review, it's not our platform, but we'll take notice."

Client Coaching



At our agency, we train you how to ask for more reviews after the job is done, and how to ask for reviews 30 days, and 60 days after the work is completed. You need to know if that person is likely to give you a 5-star review or if it is better for them to realize your gutters are amazing for 1-3 months before you ask for them to vouch for you online.

Step 7: Physical Marketing Must haves

From yard signs to flyers, yes, just like real estate, you need handouts and stand-ups. Let's go over the must have physical marketing every gutter company needs to have.

Gutter Business Cards

Customized gutter business cards need to have not just your name on it, but stand out in the crowd and match your brand. You should also have that handy QR code on it as stated above. We build these cards out in less than 24 hours for $100 a package.

Branded Gutter Yard Signs

Get customers to allow you to place your company sign in their yard for the duration of the installation, and even offer a small discount to leave it there for a week. Since they only cost a few bucks, they can throw it away at anytime.

Gutter Neighborhood Handouts

You want homeowners, HOAs, and businesses that are alike, that have the same money and personalities, so the sales and installation process is easy to repeat. When you're done knock on a few doors, greet them and hand a flyer that we create that says, "just helped your neighbors" and has info on it to contact them for gutter services down the road. Yes, door knocking still works.

Vehicle Wraps

Your company fleet can be seen everywhere; while your parked in front of a home, at your home, on the freeway. Don't settle for a magnet on a door. Full invest in branding and get a vehicle wrap.

Mock Gutter Materials

You never know when someone might need gutters, you always need to have samples of your gutters and gutter guards in your personal and vehicle truck. This way you can quickly pull them out and hopefully gain a new customer.

Unconventional Gutter Advertising

Sponsorship to Hobby Based Businesses

When you target higher income businesses and offer a paid advertisement or endorsement, you get access to their members. We're big fans of Golf Courses, Shooting Ranges, Sports Clubs and areas where people with money to spend on hobbies can afford a completely new gutter system and not debate you on price.

Home Improvement Referral Networks

Build a relationship with 2-3 roofers, HVAC, plumbing, and construction and contractors. Yes they will take their percentage off the top but you can load up your schedule with projects and be more selective on which projects you wish to take on. Publish your relationship on a partners page on your website and give them some of that marketing SEO link-building traffic as well. The page itself will show your local community and Google that you are trying to help homeowners in any way you can.

Key Takeaways and Next Steps

You just went through internet's most comprehensive gutter marketing plan. From competitor research, market analysis, website, SEO, google business profile, google maps, paid advertising, and social media and more. We hope that you find it useful and it helps grow your company.

If you feel overwhelmed by all of this information and just want someone, a team, to handle this for you, please contact us today and we'd happily perform a FREE marketing and business development audit to ensure we can help you grow you in the next 90 days.