Gutter Marketing &  Gutter Leads

What you will learn:

1. The basics of Gutter marketing so you can do it yourself.
2. Gutter marketing KPIs to keep your current agency honest.
3. What's working with Gutter marketing in 2025.
4. How to gameplan, execute, and track progress.

Gutter Marketing has Changed

The era of depending solely on first-page rankings for your website to yield 5-7 days of work is over. It's essential to embrace omnichannel marketing—being visible, clicked on, and contacted from all corners of the internet.

Local SEO extends beyond just Google Maps; it encompasses Bing Maps, Facebook, LinkedIn, and YouTube as well. While Google captures 89% of all search traffic—both organic and paid—these alternative search engines play a crucial role in generating leads and fostering online word-of-mouth referrals through shares and recommendations.

Additionally, you need to excel in the online review landscape. This isn't limited to Google; it includes all social media platforms and job listing sites such as Yelp and Angi's List. Every 5-star rating and every upvote counts.

Step 1: The Gutter Marketing Audit & Gameplan

Gutter Marketing SEO Research

You can't know how much you can or should grow until you know the true size of your local gutter services market. The best way to do that is to conduct SEO keyword research. You'll need an SEO expert and a software like SemRush to do this as Google Keywords takes too long.

Table key and Pro TIPs:

• volume/mo: how many people are searching for this keyword in your county every month
• difficulty: 0-20 will take 1-6 months, 21-50 can take 3-12 months, above 50 can take 1-2 years to achieve.
• average sale will help you with the service area market revenue assessment in the final column.
• cpc: is the cost if you were to launch a gutter ad targeted at that single keyword.
• monthly gutter revenues: this is the formula of total searches x average sale.
• Once you find all values, choose 10-15 keywords to start on first.

How do I get top 3 of Google Maps for Gutter SEO keywords?

The top 3 companies listed in Google's Map Pack get 126% more traffic (clicks, calls) than the ranks of 4-10.

1. Search google for each of the 10-15 keywords. Make note of the companies with the top 3 listings.
2. Record competitors number of reviews so you know how much you need to get to stay at the top 3.
3. Read their reviews to see what kind of reviews matter.

KEEP READING IT'S IMPORTANT.

How many reviews do I need to get top 3 of Google Maps and stay there?

• List your top main 5 competitors in a table like below.
• Find out how frequent they get them.
• What types of reviews they get.

This tells you how many reviews you'll need to get to the top 3 and remain there for the long run.

• What words were being used in customer reviews.
• Evaluate competitors 1-4 reviews to find weaknesses.
• Then sell to your strength compared to their weakness.

This tells you how to coach your customers on what to say to make that review more impactful. 

Choose the Right Gutter Category

Most gutter companies should be using "Gutter Services" as their primary category if they wish to focus solely on gutter installs and gutter guards. If you do a lot of gutter cleaning, make your category "gutter cleaning."

Complete all your Gutter Services

Every single Gutter Service should have it's own description with a custom picture. This will help you rank faster.

Step 2:  Gutter Marketing requires a Gutter Website

If your gutter website isn't producing 25, 35, or 50+ leads a month something is wrong. Here's how we have fixed gutter websites and made them a residential and commercial gutter leads machine in less than 10 days.

Home Page Structure of a Gutter Website

The homepage of a gutter website should be simple and fast. A striking hero image should feature your team or a completed project. Below, list Google reviews for proof of expertise, along with a button to "leave a Google review" to encourage more feedback. Include a brief intro paragraph or a short video about your company, with a "learn more" link to your About page. Next, showcase your core residential services, followed by a section for commercial services, each with a few lines and a clickable button. Conclude with three blog links and a contact form, plus an embedded map of your location.

Gutter Website Service Pages

Every single gutter service you provide should have it's own dedicated page; Seamless Gutters, Rain Gutters, Gutter Guards, Gutter Cleaning, Gutter Repairs, etc. Each page is focused to rank in your primary city of business. Make sure you use unique photos whenever possible. If you have to start with stock photos, just swap out custom photos after completed jobs.

Gutter Gallery Pages

Possibly the 2nd most important page is the "our work" or "gutter gallery" page. Here you want to showcase not just pictures of completed projects, but pictures of your team at work, the dirty and clean pictures. In each picture you will want to write a description and SEO "alt-tag" it based on the type of gutter service provided and the location.

City Landing page

Avoid SEO Scams: You do not need a page for every single city and one service, i.e. you have 15 cities and 8 services, you do not need 120 landing pages. Google sees this as spam.

• You need a single landing page for every city you service
• The page should have a title of the major keyword and city and state
• The page should have information about rainfall per year
• The page should have a brief description of each service you provide
• Each service description should have a link to the service landing page
• Pictures should be unique when possible
• Pictures should be alt tagged and compressed for loading page speed

Privacy, Terms, and 404 Pages

Every website must have Policy, Privacy, Terms, and a 404 page. Without it, Google thinks you're avoiding compliance and don't have a reputable company. Your designer or agency should be able to build these 3-4 pages in a single hour.

Gutter Blogs

Every website on the planet should have at least 3 blogs. The 3 blog minimum is required for Facebook ads, just an FYI. Every blog you write must be focused on the territory you represent. Start by blogging about topics like these:

• Top 10 things every Phoenix gutter expert knows
• Top Licenses every Phoenix gutter company has
• Is a seamless gutter or rain gutter better for your Phoenix home?
• Are copper gutters right for your Phoenix home?
• Phoenix apartment complex gutter costs 2024
• When to call a Phoneix gutter company vs handyman

Hosting, Security, Compliance, and Maintenance

If your website doesn't have "https" that's bad. If it says "not secure" that means you don't have a valid SSL Certificate and that's worse. An agency like ours will build, write, design, host, and secure your website. Lastly, put in an ADA/WCAG compliance widget so that people with disabilities can access your site. Why? They have homes too, and if you don't they can sue you. Plus, the ADA/WCAG can be a write off!

On-Page SEO Optimization for your Gutter Website

Every photo or video that is on your website should be "compressed." These are huge files and the bigger the file, the longer it takes to load your page. Humans have attention spans of 8 seconds, while the average website loads in 3-5 seconds. The faster your pages load, the more time a visitor has to digest your images and content, increasing your gutter website conversion rates. The less people bounce from your website and the faster loading page speed, the faster Google ranks that page leading to more traffic and more gutter leads.

I told you gutter marketing is time consuming... if you need a gutter website or marketing, contact us today.

What Will an SEO Optimized Gutter Website Cost?

Let's say you have 10 cities and you offer seamless gutters, gutter screens, gutter cleaning, and gutter and fascia repair. You would need all of the following:

1. Home Page
2. About Page
3. Seamless Gutters
4. Rain Gutters
5. Gutter Screens
6. Gutter Cleaning
7. Gutter Repairs and Fascia Boards
8. Gallery
9. Contact
10. 404 Redirect
11. Terms and Conditions
12. City 1
13. City 2
14. City 3
15. City 4
16. City 5
17. City 6
18. City 7
19. City 8
20. City 9
21. City 10

This means you need a 21 page website. Through our agency that would cost you...

$100 per page x 21 cities = $2,100

Annual Website Services = $500

Total: $2,600

Step 3: Optimize Profiles

So you're website is live, and you optimized Google Business, but what about all the other online sites that could drive leads and traffic and visibility?

Add 40-70 new ways to be found

Your agency will likely use a Local SEO software, we use SemRush, to create and update/optimize 40-70 online profiles and social media so that every profile has the same descriptions, business information. This process known as NAP (name, address, phone number) is vital for Local Map rankings and overall visibility.

Example:  If you were Seattle Seamless Gutters we would see that there are 35 broken online profiles, we need to create 8 more profiles, and that many major profiles are missing from search engines like Facebook, Yelp, and Bing. Fixing this in as little as 3-7 business days can amount to 200% greater online visibility right out of the shoot!

Step 4: Social Media for Gutter Companies

Like the Maps Pack, you need to research your top 5 competitors for the 2-4 major social media platforms you want to dominate. Here's what we do and you should consider finding:

• How many followers do they have?
• How often do they post?
• What do they post about?
• Do they use videos, pictures, or both?

Posting to Social Media and Google Business Profile

Every single platform; Google, Facebook, Instagram, and LinkdIn, want to be used.

But they also hate spam.  DO NOT SPAM updates. Here's how to do it:

• Take a picture or video at the job site in the morning
• Take a picture or video at the job site when done.
• Send them to marketing.
• Get them to combine them, edit, and post online.
• Posts should be tagged for the city.
• Posts should talk about the city and type of work.
• Include the pictures or videos.

Each Platform is Unique

• Only post business hour updates, new services, new territories, or job site summaries.
• Facebook is about entertainment. Keep the videos and images coming, but go light on the content.
• LinkedIn is B2B and can get you a few commercial jobs. Keep the content more professional.
• Instagram is about images and hashtags only.
• YouTube is about realism, so create short videos and then upload them, but also combine for longer content.

Step 5: Gutter Advertising

There are many different platforms to do paid advertising for your gutter business, but here's the real truth.

Gutter Google Smart Campaigns

• They are super fast and cost effective.
• They promote your listed services on your profile.
• They show them in your service cities.
• Budget should be $250 - $500 per month.
• They run about $0.30 to $3.00 per click.
• Once you have a solid 50 or even 75 reviews, switch to CPC ads.

Gutter Google CPC Campaigns

• Look at those 10-15 keywords you chose as a focus.
• Now segment them into gutter installation vs gutter screens.
• Always run a gutter installation campaign or gutter screen campaign, never combine them.
• Starting budget should be $500 or more.
• Keep them CPC costs at $5 - $9 per click.
• Give them option to call directly or visit a single landing page.
• The landing page on your website should have no top navigation.  They get stuck, call, or bounce.
• Insert a google tag manager into the page for conversions.
• Monitor the keywords every day as Google likes to "add and optimize" but they put in crap keywords.

Gutter Yelp Ads

• Do not advertise on Yelp.
• The keywords you choose and the people don't always match.
• If you don't have the 50 or more reviews, it's a waste.
• If your competitors have a lot more reviews, they get the call.
• Searchers spam the inbox for instant quotes with no real connection.
• Those spam estimates are about 5:1 ratio of real-time calls.
• The upgrade costs to get your Ad above competitors is insane.
• Geared towards roofers and budgets of $5,000 to $25,000 per month.

Gutter Facebook Ads

• More clicks but clicks are from curious locals not buyers.
• CPC is usually similar to Google, but lower than Yelp.
• Facebook Profile and Messenger need to be ready and you have to respond within 10-30 minutes.

Step 6: Reviews drive new customers

Without Google reviews you will not rank on Google Maps and your gutter advertising will fail. You have to get a consistent 2-5 reviews or more a month if you want to dominate the territory. Additionally, you want to respond to reviews within 4-8 business hours thanking your customers. Here's the strategy we use to help our customers.

Must haves for more Gutter Google Reviews

• Google Reviews shown on home page under top hero section with a button linking to your reviews.
• QR Code on your business card for immediate review generation.
• Practice asking for 5-star reviews
• Walk the client through your work at the end and evaluate if you should ask then.
• Track customers and call them 1-3 months after asking for a review.
• Have an email template with your link in the template so that when clicked they can quickly give a review.
• Place that 5-star review link on your phone's notes. Then paste in a text to clients.
• Respond with 24 hours or less to all reviews, ideally it's 4-8 business hours.

Yelp Reviews

Never ask for Yelp reviews. Their platform could delete your profile. This is why we only suggest uploading new photos to this profile and never worrying about ads or online reviews from here.

Facebook Reviews

Not every one has Google Reviews ability. So ask them if they would first consider Google, and if not, ask them to give you a Facebook review. This can help with facebook leads tremendously and improve your future Facebook ads.

Client Coaching

At our agency, we train you how to ask for more reviews after the job is done, and how to ask for reviews 30 days, and 60 days after the work is completed. We do all the design work needed as well.

Step 7: Physical Marketing Must haves

Yes, you still need physical marketing for out in the field.

Gutter Business Cards with QR

Customized gutter business cards need to have not just your name on it, but stand out in the crowd and match your brand. By adding a QR Code to your website on one side and a QR code to your reviews on the other, you kill two birds with one stone.

Branded Gutter Yard Signs

Get customers to allow you to place your company sign in their yard for the duration of the installation, and even offer a small discount to leave it there for a week. Since they only cost a few bucks, they can throw it away at anytime.

Neighborhood Door Knockers

After completing a job, knock on a few neighbor's doors and introduce yourself.  Hand them a custom door knocker referencing your latest work. Different flyers can be used for canvassing as well. Just take the original and tweak it, or have us do it all for you.

Vehicle Wraps

Your company fleet can be seen everywhere; while your parked in front of a home, at your home, on the freeway. Don't settle for a magnet on a door. Full invest in branding and get a vehicle wrap.

Use Other Contractors

While other contractor referrals bite into your profits with their referral fees, it keeps you busy. So go ahead and build relationships with all of the following industries:

• Painters
• Landscapers
• Roofers
• General Contractors
• Local Home Builders
• Electricians

Each of them see the outside of the home and may notice foundation or water damage, or even possibly see hanging gutters needing some of your gutter love.

How Much does Gutter Marketing Cost

1-time Fees:

• Gutter SEO Website: $1,500 - $3,300
• Local Marketing and SEO Setup: $250 - $500
• Branding, Design, Collateral: $300 - $1,000

Monthly Fees:

• Full Marketing: $1,500 - $2,500
• Paid Ads Budget: $500 - $2,500

Our Agency offers custom pricing based on territory size and needs. This way we have turn-key repeatable solutions but based on your brand, competitors, and individual needs for growth.

Key Takeaways

It's not 2015, it's 2025, and if you want to dominate the local gutter market you will have to eventually invest in full service marketing. From Gutter SEO, websites, online reviews, branding and design, collateral, paid ads, and strategy, it'll become too much.

When that time comes please consider Talents Into Profits as your first consideration.