The most comprehensive Landscape Marketing Guide for more Landscaping Leads on the Internet

I wrote this article to help your landscaping business in one of three ways; (1) Help you do your own marketing if you have a low marketing budget, (2) help you keep your landscaping marketing agency accountable, or (3) build trust to the point where you would consider us now or in the future in hopes we'll become your new and last marketing agency. Enjoy!

Step 1: The HVAC Marketing Audit & Gameplan

How much HVAC revenue is in your market?

By conducting comprehensive SEO keyword research, you can uncover the search volume for HVAC services in your service area, such as AC installations, furnace repairs, duct cleaning, or emergency HVAC services. This data helps assess how competitive it is to rank in the top three results on Google, driving calls and leads to your business.

Next, multiply the search volume of those HVAC-related keywords by the average revenue per job (whether it’s a $500 repair or a $5,000 installation). This calculation offers insight into the potential monthly revenue each specific HVAC service keyword can bring. Once you know this, you can adjust your marketing strategy to target the most valuable services, boosting your overall lead generation and profitability.

HVAC SEO Keywords

After compiling a list of relevant HVAC SEO keywords—whether it’s for services like air conditioning repair, furnace installation, or duct cleaning—start by removing any that don’t align with the services your company offers. Once you have your refined list, categorize the remaining keywords based on how quickly you can realistically rank for them.



For keywords that are easier to rank for, label them as “short-term” targets. These are typically achievable within 3-6 months and represent quick wins. For more competitive or broader terms, designate them as “long-term” targets. These may take more time and effort but are worth the investment as you continue building your online presence. This method helps you prioritize your SEO strategy, ensuring a balance between immediate gains and long-term growth for your HVAC business.

Find the most successful HVAC companies in your area

Looking at Google Map Rankings:

Businesses in the top 3 of Google’s Map Pack enjoy 126% more traffic—clicks and calls—than those ranked 4-10. The reason is simple: Google’s Map Pack provides customers with all the essential information at a glance—reviews, average ratings, location, and how to contact the business directly. For HVAC companies, ranking in the top 3 for services like air conditioning repair, furnace installation, or duct cleaning means a significant increase in local visibility, leading to more leads and conversions.



With customers often searching for immediate solutions to HVAC issues, being in the top 3 positions on Google Maps ensures that your business is the first they see, significantly boosting the chances of winning their business. Prioritizing Google Maps optimization is critical to making sure your HVAC business captures this valuable traffic.

Google Business Profile Audit

When reviewing your competitors’ Google Business Profiles, it’s crucial to analyze what they are communicating to both Google and potential HVAC customers. Start by clicking on each profile to examine key elements such as their business descriptions, services provided (e.g., air conditioning repair, HVAC maintenance, furnace installation), and the frequency and quality of reviews. This review will give you insight into how competitors are positioning themselves in your local market and the keywords they may be targeting. Understanding their approach can reveal gaps in your own profile and help you optimize your HVAC business for better rankings.



Look for patterns in the profiles of competitors who consistently rank in the top 3. What keywords are they using to describe their services? Do they emphasize key offerings like emergency HVAC repairs or special certifications? Do they mention things like seasonal promotions, energy efficiency services, or maintenance packages? By identifying these trends, you can refine your own Google Business Profile, improving how you appear in local search results and giving potential clients a clearer reason to choose your HVAC business over others.

Now you're going to record what these businesses are telling Google and local customers and do exactly what they are doing but tweak a little bit of the content to fit your company's branding. So record:

• primary category
• secondary categories
• all services they list
• all products they list
• write down their business descriptions

To rank in the top 3 for Google Maps in the HVAC industry, you’ll need more than just a few good reviews. Based on top-performing HVAC companies in your area, you’ll likely need around 90 reviews with a strong average rating of 4.8 stars or higher. Can you rank in the top three with fewer reviews? Yes, but consistency is key. Google favors businesses that not only have a high volume of reviews but also receive them steadily. If you go weeks without any new reviews, Google may lower your rank.



To maintain that coveted top 3 position, focus on four critical factors: the total number of reviews, the average star rating, the age of your reviews (older reviews help), and consistency. Achieve all four, and your HVAC business will be nearly unbeatable in local search rankings. The more reviews you gather and the more consistent your review acquisition process, the more stable your position will become over time.

What category and services should I list in my HVAC Google Business Profile?

Streamlining your HVAC services and aligning your Google Business Profile with top competitors isn’t difficult—it just requires some strategic research. Start by analyzing the services offered by the highest-ranked HVAC businesses in your area. Compile all the services they provide into a spreadsheet, and remove duplicates. Organize the list by service type—like AC repair, furnace installation, HVAC maintenance, or air duct cleaning—and prioritize those most relevant to your own business.



Next, make sure your Google Business Profile highlights these key services, focusing on both primary and secondary categories. You don’t need to reinvent the wheel—take inspiration from industry leaders and expand on what they’re doing. Offer the core services your competitors provide, but be sure to emphasize your unique selling points, whether that’s faster response times, better warranties, or a broader range of energy-efficient solutions.

By aligning your profile with top competitors and showcasing what makes your HVAC company stand out, you’ll attract more consistent reviews, grow your service areas, and expand your customer base. This approach helps you stay competitive while also positioning your business as a unique, trusted provider in the HVAC market.

Competitor Reviews will tell you what to write online

One of the most overlooked strategies in HVAC marketing is analyzing your competitors' reviews. By taking a close look at the feedback on their Google Business Profiles, you can uncover both opportunities and challenges that will help shape your marketing efforts and improve customer satisfaction. Here’s how to leverage this information effectively:

1. Identify Common Complaints

Check for recurring issues in your competitors' reviews, like unreliable service times, poor communication, or unfinished work. These pain points are golden opportunities for you to stand out. For example, if many reviews mention delays or cancellations, highlight your fast response times, 24/7 emergency HVAC services, and same-day appointments in your marketing. You want to emphasize where your HVAC business can excel where others fall short.

2. Spot What Customers Value

It’s equally important to identify what customers love about your competitors. Are they appreciating upfront pricing, expert technicians, or excellent customer service? Incorporate these strengths into your messaging but aim to elevate them even further. If another HVAC company is praised for being “knowledgeable,” position your team as certified experts who go above and beyond, offering comprehensive solutions tailored to the customer’s home or business.

3. Enhance Your Branding and Guarantees

Use competitor feedback to refine your own branding. Address the pain points your competitors aren't solving, and make these improvements part of your unique selling proposition. For example, if hidden fees are a frequent complaint in the reviews, emphasize your transparent pricing and “no surprise fees” guarantee. If another HVAC company is consistently rated for reliability, offer a no-call-back guarantee, assuring customers that your work is done right the first time.

By leveraging insights from competitor reviews, you can enhance your service offerings and craft marketing messages that directly address customer concerns, positioning your HVAC business as the best choice in the market.

Step 2:  HVAC Website

Before you even think about updating your Google Business Profile, your first step should be optimizing or building a high-quality HVAC website. Why is this essential? Without a well-optimized site, your rankings on Google Maps and the paid traffic you generate from Google, Yelp, or Facebook ads will fail to convert.

Customers don’t just look at your Google Profile and reviews—they visit your website to assess your credibility. They need to know: Are you an established, trustworthy HVAC company, or did you just open shop? Your website is the foundation of your digital presence. It should showcase your HVAC services, build trust, and convert visitors into paying customers. If your site doesn’t give off a professional vibe and instill confidence, those clicks won’t turn into leads.

Make sure your website is user-friendly, informative, and professional before focusing on other marketing efforts. This will set the tone for everything from search engine rankings to how potential clients perceive your HVAC business.



Home Page Structure of a HVAC Website

Your HVAC website’s homepage should be clean, fast, and laser-focused on converting visitors into leads. Start with a strong hero image—something that features your team working on-site or highlights a completed HVAC project. This visual not only catches the eye but also builds trust by showing potential customers your professionalism and expertise.

Right below that hero image, prominently display Google reviews. Social proof is a powerful tool, and showcasing real customer feedback adds instant credibility. Include a clear call-to-action like “Leave a Google Review” to encourage more customer interaction.

Next, introduce your business with a brief but engaging paragraph—or even better, a video—that tells your company’s story and communicates your unique value proposition. Follow this with a "Learn More" button linking to your About Us page for those who want more details about your HVAC company.

Break down your core services into residential and commercial HVAC, providing a concise description for each and linking to more detailed service pages. Conclude with a section featuring your latest blog posts to keep content fresh and improve your site's SEO. Finally, make it easy for potential customers to reach you by including a contact form and an embedded map of your location.



This well-structured layout not only improves user experience but also boosts your website’s SEO performance, making it more likely to convert visitors into paying HVAC clients.

HVAC Website Service Pages

Every HVAC service you provide should have its own dedicated page to boost visibility and ensure search engines recognize your specialization in each service. Core services like AC installation, heating system repair, duct cleaning, furnace maintenance, thermostat installation, and emergency HVAC services should each be listed on a separate page.

Each page should focus on your primary service areas and include high-quality images that reflect your actual work. If you don't yet have custom photos, you can start with stock images but plan to replace them with real photos from completed projects over time. This will make your site stand out and appear more credible.

This strategy helps each service rank individually for relevant keywords, ensuring that potential customers can easily find you when they search for specific HVAC solutions. It also strengthens your SEO, positioning your business as an expert in multiple HVAC areas, which in turn increases your chances of capturing leads.

HVAC Gallery Pages

One of the most crucial sections of your plumbing website is the “Our Work” or “Plumbing Gallery” page. This page showcases your craftsmanship, not just through polished after photos but through action shots of your team tackling real plumbing challenges. Think of before-and-after images of key services like pipe installations, drain cleaning, or water heater repairs—these visuals provide potential customers with a clear picture of what they can expect when hiring your services.



For each image, write a detailed description and include SEO-optimized alt tags. These tags should highlight the specific plumbing service provided (e.g., "drain cleaning in San Diego") and the location, which will boost your search engine rankings while showing your expertise. This gallery not only helps prospects visually grasp the depth of your work but also builds trust, providing the proof of skill they need to move forward with hiring you. A well-executed gallery page can significantly impact the decision-making process of potential clients.

City Landing page

Don’t get lured into paying extra for agencies that create multiple service pages for every city in your HVAC service area. You don’t need separate pages for each HVAC service in every city you cover. Instead, the smarter approach is to create one city landing page for each service area that summarizes all your key HVAC services and links back to the more detailed service pages you’ve already built.

Here’s an efficient method: If you operate in 20 cities, all you need are 20 city landing pages, each highlighting services like air conditioning installation, heating repairs, and duct cleaning with links to more detailed pages. Some agencies may push you to create 4 service pages per city, resulting in an unnecessary 80 pages that could clutter your site and potentially hurt your SEO. Google may even flag this as spam, especially if there’s low search volume for “HVAC in [city].”



Instead, it’s far more effective to invest in top-notch, highly optimized service pages for your key offerings, and then build city landing pages for the highest-value, high-traffic keywords. This saves you time, money, and ensures that you capture leads from the right cities without overwhelming your site with redundant content.

Privacy, Terms, and 404 Pages

Every website must have Policy, Privacy, Terms, and a 404 page. Without it, Google thinks you're avoiding compliance and don't have a reputable company. Your designer or agency should be able to build these 3-4 pages in a single hour.

HVAC Blogs

Every plumbing website should feature at least three blogs to provide valuable information while boosting your digital marketing efforts. Having these blogs is especially crucial for running effective Facebook ads and enhancing your local SEO. When creating content, it’s essential to focus on the specific local area you service. For example, if you're based in Austin, TX, here are some blog ideas that will not only educate your audience but also improve your online presence:

• 5 Signs Your Austin Home Needs a Plumbing Inspection
• The Best Pipe Materials for Austin's Water Supply
• How Austin's Climate Affects Your Plumbing – And What You Can Do About It
• Why Regular Drain Cleanings Are Critical for Austin Homeowners
• The Ultimate Guide to Choosing a Plumbing Contractor in Austin



These topics are designed to provide insights that Austin homeowners will find valuable while also showcasing your expertise. Regularly publishing blogs like these will help boost your local SEO, making it easier for potential customers in your area to find your plumbing services. By addressing local concerns, you'll position yourself as an expert in the community, leading to increased trust, leads, and ultimately, growth.

Hosting, Security, Compliance, and Maintenance

If your plumbing website is missing the "https" in the URL, that's a serious red flag. The "not secure" warning, which appears when your site lacks an SSL certificate, not only drives visitors away but also signals to Google that your site may be untrustworthy. This can hurt your rankings and reduce the likelihood of potential clients contacting you.

At our agency, we handle every aspect of your website from design and content to hosting and security. We'll make sure your site is equipped with SSL encryption to eliminate the "not secure" warning, improving both your trustworthiness and search engine rankings. Additionally, we’ll implement an ADA/WCAG compliance widget, making sure your site is accessible to people with disabilities, which is crucial for expanding your customer base and avoiding potential legal liabilities. As a bonus, ADA compliance might even qualify for tax deductions, offering financial benefits along with improved accessibility.



Your site should be a reliable, professional resource that builds confidence with every visit—securing it with the right technology is the first step.

On-Page SEO Optimization for your HVAC Website

Every photo or video on your plumbing website should be optimized and compressed to ensure fast load times. Large media files can drastically slow down your website, leading potential visitors to abandon the page before it even fully loads. With attention spans shrinking—about 8 seconds on average—and most websites taking 3-5 seconds to load, ensuring your site is as fast as possible is crucial.

Improving your page speed keeps users engaged longer, which boosts the chances of converting visitors into plumbing leads. Faster load times also reduce bounce rates, a key factor in improving your Google rankings. The result? More traffic, better search visibility, and more plumbing leads flowing into your business.



Remember, plumbing marketing isn’t an overnight fix. It requires consistent effort and attention to detail. If you need help compressing images or handling any aspect of your website or marketing, contact us today, and we’ll take care of the hard work for you!

Step 3: Optimize Profiles

Once your website is live and running, it's time to start optimizing every possible online profile you have and creating more.

Google Business Profile

After completing your research, it's time to update or create your Google Business Profile. Let's use Sacramento for an example:

You can see that Ace Plumbing, Heating and Air has 28 missing profiles which we'll create in 1-5 days, and then fix 15 listings which have issues. By completing and fixing all of these you'll likely see up to 200-300% online visibility growth along with monthly posting to your online profiles.

Step 4: Social Media and Content Gameplan

Each Platform needs content but has different audiences

Here’s a step-by-step guide for plumbing social media content, which is part of our monthly plumbing marketing service. Social media, Google, your website, and Google Maps are all interconnected, and using every type of marketing channel is key to growing your service area faster than your competitors.

Every time you complete a plumbing job, take pictures of the work and send them to us. We’ll optimize these images and post them across all your social media platforms with tailored content for each audience. This approach ensures that your business maintains a consistent and professional presence online, helping you connect with homeowners and property managers who need reliable plumbing services.

HVAC Google Updates

You’ve already gathered competitor insights for a solid foundation—now it’s time to take the next step. Capture before, during, and after photos of your plumbing projects and send them to our digital marketing agency for Google Updates. We’ll create a showcase for each job, detailing the service provided, the location, and adding SEO-optimized hashtags (based on the keywords we identified earlier) along with click-to-call buttons and links to your website.

Why It Matters: Google, like any platform, rewards fresh, relevant content. Regular updates signal to both Google and potential customers that your business is active and engaged. Avoid spamming; instead, focus on providing real, valuable updates that highlight your expertise and speak to the needs of your local plumbing audience. This ensures better visibility in your service area, driving more leads and conversions.

HVAC Google Offers

Once a quarter, run a small promotion on a key plumbing service, such as water heater installations or annual plumbing maintenance. Offer a 10% discount for 30 days. Google rewards businesses that feature discounts and sales, boosting your visibility and helping your local plumbing services reach more potential customers.

Warning: Be cautious when offering referral discounts in your promotions, as this can lead to issues with spam or violate Google’s policies. Always prioritize clear, straightforward promotions to maximize effectiveness without risking penalties.

Facebook for HVAC Services

Start sharing success stories from your plumbing projects. Include the city where the job was completed, upload photos of the project, and use relevant hashtags like #PlumbingFixes, #SanDiegoPlumber, and #EmergencyPlumbing. Facebook discourages spam or misleading claims, so focus your posts on real results—no exaggerated promises or questionable pricing. Reserve those tactics for targeted paid ads.

Why It Matters: Transparency builds trust, which leads to repeat business. When customers feel they received honest, high-quality service, they’re much more likely to refer your plumbing services to their friends and neighbors, creating a steady stream of word-of-mouth leads.

HVAC LinkedIn Posting

Use LinkedIn as a strategic tool for B2B networking—targeting commercial plumbing projects, partnerships with contractors, and referral opportunities. Sharing your success stories, like large-scale plumbing installations or maintenance for commercial properties, will help you build credibility and authority in your industry. While LinkedIn might not generate a high volume of leads, the connections you do make tend to be of higher value, bringing in more profitable and long-term projects for your plumbing company.

This platform is ideal for positioning yourself as an expert, building relationships with property managers, and connecting with other businesses that may need ongoing plumbing services. By focusing on quality over quantity, you’ll open doors to more substantial contracts and build a network that can drive steady revenue growth.

Step 5: paid advertising

Only after your plumbing website is fully optimized for SEO and all your online profiles are up to date should you begin considering paid ads. Once everything is properly optimized, your plumbing-related Google Ads or Yelp Ads will convert more effectively, allowing you to make the most of your paid ad budget.

With an optimized site and profiles, visitors who click on your ads will find a professional, user-friendly site that aligns with their needs, leading to higher conversion rates and fewer wasted clicks. This ensures that your investment in paid advertising directly contributes to lead generation and revenue growth for your plumbing business, rather than draining your budget on unqualified traffic.

FREE Paid Ads for 3 Months

At Talents Into Profits, we handle the first 3 months of paid advertising to ensure you're on the right track before you take on the cost. During this time, we closely monitor ad clicks, track conversions, and optimize your campaigns to ensure you're seeing an increase in plumbing leads each month. While organic leads from local SEO may take a few months to reach consistent volumes of 50+ per month, launching paid ads immediately after your profiles and website are ready guarantees a faster ROI—typically within 30 to 45 days.

Depending on your marketing package, we recommend an initial ad spend of $200 to $500 per month. With this modest investment, we routinely deliver a 20-50x ROI on paid advertising for plumbing services. This approach gives your business an immediate lift, driving qualified leads through well-targeted Google or Yelp ads, while your organic presence continues to build.

Google Ads for HVAC Companies?

When running Google Ads for plumbing services, it's essential to focus on very specific services rather than spreading your budget across multiple plumbing offerings. By targeting only one plumbing service per campaign—such as "water heater repair" or "drain cleaning"—you can fine-tune your keywords, budget, and audience to achieve a highly profitable return on investment (ROI).

Start by identifying the top 10 keywords that are highly relevant to the specific plumbing service you're promoting. Look for a mix of high search volume and low competition, keeping your cost-per-click (CPC) between $1 - $5. For example, instead of running a general campaign for "plumbing services," create an ad group specifically for "emergency water heater repair" or "clogged drain services." This allows you to better control your ad spend and ensures that every dollar you invest is focused on driving leads for that one service.

By narrowing your focus, you’re able to stretch your ad budget over 30-90 days while ensuring the leads you capture are highly qualified. With a spend of just $200 - $500 per month, focusing on one high-ticket plumbing service at a time, you can typically generate a 20-50x ROI, making sure your ad spend directly correlates with increased profits.

This approach avoids wasted clicks on unrelated services, while giving you the flexibility to run multiple campaigns for different plumbing services over time, each with its own dedicated budget. Not only does this maximize the effectiveness of your Google Ads campaign, but it also allows you to monitor and adjust each campaign’s performance in real-time, ensuring you only spend what’s necessary to achieve the highest return on investment for each specific plumbing service.

Yelp Advertising for HVAC Companies?

We are a Yelp Gold Partner, and while Yelp ads can work well for some plumbing companies, results can vary. Yelp often attracts more price-sensitive shoppers, which can lead to a higher volume of inquiries but not always the right type of leads. However, with the right strategy, you can still optimize your Yelp ads to attract quality clients for high-value plumbing services. Here’s how to make the most of Yelp ads for plumbing:

1. Set a Minimum Budget: Start with a minimum of $500, but for better features and results, aim for $1,500 per month. This ensures your ads get enough visibility to generate calls.
2. Optimize Your Listings: Upload as many photos as possible, and be sure to add SEO-friendly alt-tags and detailed descriptions for each service. Use real photos of your team working on jobs like drain cleaning, water heater installations, or emergency plumbing repairs.
3. Custom Portfolios for Plumbing Services: Create a custom image and portfolio for each of Yelp’s four ad portfolios, such as:
4. Drain Cleaning
5. Water Heater Repair
6. Emergency Plumbing Services
7. Sewer Line Repairs These service-specific portfolios align with high-volume keywords that potential customers are searching for.
8. Highlight Expertise, Not Pricing: Avoid focusing on pricing features, which often attract bargain hunters. Instead, emphasize your expertise, satisfaction guarantees, and reliability to attract serious clients who value quality.
9. Remove Competitor Ads: Always pay the extra fee to hide competitor ads on your profile. This keeps potential clients focused on your services without distraction, leading to more direct calls and inquiries.
10. Strong Call to Action (CTA): Use a compelling CTA, such as "Get a FREE Phone Estimate," to encourage prospects to call directly. Messaging often leads to bid comparisons, but calls give you the chance to connect personally and close the deal.
11. Target Specific Areas: Don’t stretch your ad budget too thin by targeting too many cities. Instead, concentrate your efforts on one or two key markets where you want to dominate. Yelp's "audience meter" may suggest spreading out, but focused efforts in specific areas will yield a better return on investment (ROI).

By following these steps, you’ll be able to optimize your Yelp ads for plumbing services, maximizing ROI and attracting the type of clients who are looking for quality, professional work rather than just the cheapest option. This strategy allows you to make the most out of Yelp’s platform, helping your plumbing business grow efficiently and effectively.

Facebook Advertising for HVAC?

While larger plumbing companies often dominate Google Ads, Facebook paid ads offer a unique opportunity to showcase your expertise through engaging visuals. Highlight your best work by sharing videos of your team on-site, completing installations, repairs, or emergency fixes. Client testimonials in video format add a personal touch, building trust with potential customers who are browsing social media. Facebook's powerful targeting allows you to reach specific homeowner demographics in your service area, making it easier to connect with people who need your plumbing services right now. Combining Google Ads with Facebook video ads ensures that your brand stays visible across multiple platforms, maximizing lead generation and increasing customer conversions.

For plumbers just starting out, Facebook paid ads offer a cost-effective way to generate leads. Investing $300 to $500 per month can result in 10 or more solid leads each month. To maximize the effectiveness of your ads, use video content showcasing your team at work, successful plumbing projects, and client testimonials. Videos build credibility and trust, helping homeowners feel confident about reaching out.

Another key advantage of Facebook ads is that the longer your ad runs and gains clicks, the lower your cost per click (CPC) becomes over time. Facebook’s algorithm rewards well-performing ads by lowering their CPC, but this reduction typically takes 2-3 months of consistent ad activity. So, while you may see higher CPC in the beginning, patience and optimization will help your budget stretch further as your ad gains momentum.

NextDoor Advertising?

While we’ve yet to see a massively successful paid campaign on Nextdoor for plumbing services, the platform shouldn’t be dismissed entirely. Nextdoor is still in its growing phase, and while its advertising dashboard is not as advanced or user-friendly as platforms like Facebook or Google, it does have potential when used strategically.

Maintaining an active Nextdoor profile is a smart move for local plumbers, as it can help build community awareness. Homeowners in specific neighborhoods use Nextdoor to recommend services to neighbors, which is valuable for generating word-of-mouth referrals. While paid ads may not yet yield a significant return, staying engaged on the platform and encouraging clients to recommend you can still drive local leads.

Step 6: Reviews drive new customers

Building up a strong collection of reviews is critical to your plumbing business’s success, especially if you want to rank at the top of Google Maps. Without a solid number of Google reviews, there’s little anyone can do to push you to the top spots. Reviews on Yelp and Facebook also matter, but each platform has its own rules and strategies to follow. Let’s break it down:

Google Reviews

Use Your Website for more 5-Star HVAC Reviews

Your plumbing website should already be fully optimized, but don’t stop there—make sure it’s set up to generate reviews. Adding a clear and easy-to-find “Leave a Review” button on your site encourages satisfied customers to take action. This process not only collects valuable feedback but also helps your site rank better due to increased branded traffic (visitors typing your exact URL into their browser). Boosting your brand’s credibility and your SEO in one go is a no-brainer!

Use QR Business Cards for Quick 5-star Google Reviews

One of the most effective methods we recommend is providing customers with business cards that feature a QR code. When scanned, the code takes them directly to your Google review page. This simple yet powerful tool makes it convenient for customers to leave a review right after you’ve completed their plumbing service. Remember, each 5-star review is incredibly valuable. Why? A single review can bring in 5 or more plumbing inquiries. If you convert even one job, that could lead to a $5,000-$15,000 boost in revenue, depending on the job size.

Respond to Reviews within 24 hours

You’ve collected the reviews—now what? Responding quickly is key. Google rewards businesses that engage with their reviewers by giving a small ranking boost when you respond to feedback within 24 hours. If you delay, the boost resets, and you’ll need to gather 20-30 more reviews to see a similar effect. Timely responses, especially to positive reviews, show potential customers that you care about their experience. This is part of our ongoing service for plumbers—we manage your online reputation to keep your rankings strong.

Handle negative HVAC Reviews like a Pro

Not every review will be perfect, but that’s okay! The way you handle negative reviews speaks volumes about your professionalism. Instead of responding in the heat of the moment, take a step back. Call the customer, offer to revisit the issue (maybe with a free inspection or follow-up), and see if you can turn their experience around. Here’s an example:

Sample Response: "Hi Jane, thank you for your feedback! We’re glad we could assist with your plumbing issue. We’d love to offer a free inspection in 3 months to ensure everything’s still running smoothly. Please don’t hesitate to reach out if there’s anything we can do before then!"

After a positive follow-up, you can politely ask if they’d consider updating their 4-star review to a 5-star one. This strategy not only helps improve your rating but also shows future customers how much you care about quality and service.

Yelp Reviews

Yelp is a powerful platform for generating leads, but you need to be careful—asking directly for reviews on Yelp can get you in trouble. If Yelp suspects that you’re soliciting reviews, they may flag or even de-platform your business. While Yelp reviews are valuable, they’re trickier to gather. Encourage satisfied customers to leave a review, but be subtle. One way to do this is by including a “Find Us on Yelp” button in your email signature or on your website.

Facebook Reviews

Facebook reviews may not be as powerful as Google’s, but they still matter. Many customers don’t have Gmail accounts, which makes it difficult for them to leave Google reviews. Facebook offers a simple alternative. Plus, when your Google Business Profile is linked to your Facebook page, these reviews can give a small boost to your rankings as well.

Client Coaching

We coach plumbing companies to ask for reviews at key points—right after the job, and again at 30 and 60 days. This approach ensures more 5-star reviews by helping your team know when to ask and how to follow up, boosting your online reputation and growth.

Step 7: Physical Marketing Must haves

From yard signs to flyers, yes, just like real estate, you need handouts and stand-ups. Let's go over the must have physical marketing every plumbing company needs to have.

HVAC Business Cards

Customized plumbing business cards should not only feature your name but also reflect your brand to make a lasting impression. Adding a QR code for easy access to reviews or your website is a smart touch. We can create these cards within 24 hours, starting at just $100 per package.

Branded HVAC Yard Signs

Ask your plumbing customers to place a yard sign while the installation is ongoing, and offer them a small discount for keeping it up for an additional week. These signs are affordable to produce and can be discarded at any time, making them a cost-effective way to increase local visibility.

HVAC Neighborhood Handouts

Target homeowners, HOAs, and businesses with similar budgets and preferences to ensure a smooth, repeatable sales and installation process. After completing a plumbing job, knock on a few doors in the neighborhood, introduce yourself, and hand out flyers we create that say, "Just helped your neighbors" with your contact info for future plumbing services. Yes, door-to-door outreach still works!

Vehicle Wraps

Your company vehicles are like mobile billboards, constantly in view while parked at job sites, at your office, or driving through town. Instead of settling for a simple magnet on the door, invest fully in a professional vehicle wrap. A well-branded wrap ensures your plumbing business is visible to potential clients 24/7, building brand recognition and credibility. It's a one-time investment that pays off by turning your fleet into eye-catching advertisements, whether you're on the road or parked in a neighborhood.

Unconventional HVAC Advertising

Sponsorships for High-Income Hobby Businesses

When targeting high-income businesses for sponsorships or endorsements, you tap into their exclusive, affluent member base. We recommend approaching places like golf courses, country clubs, or even high-end sports facilities. These members are often more willing to invest in premium plumbing services without getting into price negotiations. By sponsoring events or activities at these venues, you not only gain visibility but also build credibility with clients who value quality over cost.

Home Improvement Referral Networks

Form partnerships with a few reputable roofers, HVAC companies, or general contractors in your area. While these relationships may come with a commission fee, they can keep your pipeline full of projects, allowing you to be more selective with the jobs you take on. Plus, featuring these partnerships on your website enhances your SEO and signals to potential clients and search engines alike that you're a trusted, community-focused business dedicated to meeting homeowners' needs.

Key Takeaways and Next Steps

You’ve just gone through a complete guide to plumbing marketing—covering competitor analysis, market research, website optimization, SEO, Google Business Profile, Google Maps, paid ads, and social media strategies. These steps are designed to help grow your plumbing business and increase leads in your service area.



If this process feels overwhelming, don't worry! Let us handle the heavy lifting. Reach out to us for a FREE marketing audit, and we'll build a custom strategy that guarantees results in just 90 days.