AI isn't stealing your local service leads

Marketers are Lying to you about Google’s AI.

I’ve had it with all these marketers who are scaring the bejeezus out of you. 99% of SEO experts have it wrong. Agencies telling you, 

“You’re going to lose so many leads!”

“You’re going to lose so much traffic!” 

"Spend more in paid ads"



"Google Maps is the only future"

It’s all a bunch of Marketing BS

You’re not selling downloadable or shippable products, so you’re not competing with Amazon or Google shopping. 

You still compete with Home Depot for “products and materials,” but let’s be honest: That’s for DIY customers and general contractors, and neither of them pays a fair wage anyway. 

If a local homeowner or business is looking for remodeling, gutters, HVAC, plumbing, etc… They search locally, check out reviews, visit a landing page or sales page, and call or fill out a form. 

That hasn’t changed.

Website Leads Trump Traffic

If you have 50 website visitors, you’ll never grow, but you don’t need 2000 website visitors. 

Our customers, Global Gutters, AD Green Gutters, ADS Sheet Metal, and Mapt Automotive, all have 500-1200 monthly visitors and get 25-75 leads. They make $10k to $100k monthly from the website leads they get (industry/service dependent).

So, stop focusing solely on traffic. Instead, focus on visibility (rankings),  monthly leads, and website conversions. If your conversion rates are 8-18%, you can add paid ads and generate massive growth on top of local SEO.

This way, when the market is booming, you’re busier than a $5 car wash in 100-degree weather, and when it's slow… you’re still busier than most because you own the online digital local search market. 

Traffic is a vanity; conversions are the key metrics. 



Google Business Profile and Google Maps

Google Maps has been and always will be the king of leads. Now, with more Google “stuff” at the top, Google Maps is even more critical. 

When a homeowner or business needs fast help with a new installation or repair, they don’t want to wait for a national call center to coordinate with their local branch… they want to talk to an owner or manager, get a quick quote, and decide. 

The catch is that you don't get called if you’re not in the top 3 or 10 of Google Maps for 10-70 local search terms.

You are invisible if you don’t have a lot of reviews, have a bad review score, or don’t get reviews often.

If your website is optimized to perfection, your Google Maps rankings and leads will grow. If it’s not, Google penalizes you. You’re better off not having a website than having a bad one. 

Local Marketing is more important than ever!

Blogging never won you a bid!

Yes, blogging will soon begin to die, but you never get a customer from a blog, so be real! And it won’t die completely; your great blogs will rank in AI Overviews as Google will still need to show proof of where they got it. 

The shift in website page building and blogging is all about locality and subject matter. Don’t write blogs or pages unless they will impact your local market. 

And if you’ve never done this before, you’re missing out. We’ve written seasonal blogs for home improvement on home repair, Christmas lights, and a bunch of topics that rank on page 1 at certain times of the year that produce “backlinks” that don’t sell an install but help with website authority.

Is AI killing my Paid Ads?

No, AI is not killing your Google Ads. Google’s algorithm that suggests new keywords is killing your Ads. Turn off all automated keyword and Ad editing. 

We did a, smart campaigns to bolster the client’s Google Business Profile. We’re buying website traffic and leads for $0.25 to $2.00 per click!

When it comes to CPC keyword ads on Google, we make sure that we go into the keywords every day and make sure we put all non-relevant keywords into the negative keyword bucket. 

Manage your Google Ads every day!

Ok our statistically backed rant is over, we wish you luck in avoiding the agency hype teams!