The most comprehensive Plumber Marketing and Plumbing Leads Guide on the Internet

I've written this Plumber Marketing and Plumbing Leads Guide for FREE. Here's why. (1) You may be able to start plumbing marketing on your own with it, (2) you can keep your current plumbing marketing agency held accountable, or (3) you'll see why we should be your newest and last plumbing marketing agency. Enjoy!

Step 1: The Plumber Marketing Audit & Gameplan

How much plumbing revenue is in your market?

By conducting thorough SEO keyword research, you can identify the total volume of plumbing services people are searching for in your service area—whether it’s plumbing repairs, pipe installations, drain cleaning, water heater replacements, or emergency plumbing services. Understanding the search volume helps determine how challenging it will be to rank in the top three results on Google and drive inbound calls.

Once you know the average sale price for each service, you can multiply that by the number of monthly searches for those plumbing-related keywords. This gives you a clear picture of potential monthly revenue for each specific keyword. From there, you can focus your efforts on the highest-value services and optimize your marketing strategy to capture more leads.

Plumber SEO Keywords

After compiling a list of 66 relevant plumbing SEO keywords, remove the ones that don’t align with the services you offer. Next, sort through the remaining keywords and identify the ones that are realistic to rank for within the next 3-6 months. Label these as “short-term” targets, meaning they’re achievable in the near future. For the keywords that require more effort and a longer timeframe, label them as “long-term.” This structured approach helps prioritize your SEO strategy and ensures that you’re focusing on keywords that can drive immediate results while building momentum for the future.

Find the most successful Plumbing companies in your area

Looking at Google Map Rankings:

Businesses in the top 3 of Google’s Map Pack experience 126% more traffic—clicks and calls—than those ranked 4-10. The reason? Google’s Map Pack delivers all the essential information a local customer needs at a glance: the number of reviews, the average rating, business location, a brief overview, and how to contact you directly. This increased visibility means more conversions and leads, making it crucial for your plumbing business to aim for a top 3 spot in local search results.

Google Business Profile Audit

When reviewing your competitors’ Google Business Profiles, it’s essential to dive deeper into what they are telling both Google and potential plumbing customers. Start by clicking on each profile to investigate key details such as their business description, services offered, and the frequency of reviews. This step gives you valuable insights into how they’re positioning themselves in the local market, their keyword focus, and how they engage with customer feedback. By understanding this, you can identify opportunities to differentiate your own plumbing business and craft a more compelling, SEO-optimized profile.

Look for patterns in the competitor profiles that consistently rank in the top 3—what keywords do they yse? How do they structure their business descriptions? Do they highlight special offers, emergency services, or certifications? Taking note of these details can help you refine your own profile to stand out and increase your visibility.

Now you're going to record what these businesses are telling Google and local customers and do exactly what they are doing but tweak a little bit of the content to fit your company's branding. So record:

• primary category
• secondary categories
• all services they list
• all products they list
• write down their business descriptions

From the listed plumbing companies it is going to take at least 4400 reviews online total with a 4.8 or higher to rank to the top 3 of Google Maps and to stay there for the city of San Diego, CA. Additionally, you can see the leader Anderson Plumbing is also uses Local Service Ads (LSAs), to further dominate the market. California Plumbing is also using LSAs because they know they can't compete for top 3 with only 782 reviews.

So search your region and complete the sheet below to find your top 5 or have us do all this for you.

What category and services should I list in my Plumber Google Business Profile?

It’s not complicated, but it does take a bit of strategic effort. Start by researching the services offered by your main plumbing competitors—those ranking in the top spots online. Compile all their listed services into a spreadsheet, remove any duplicates, and categorize them efficiently.



Your next step? Make sure that your Plumbing Google Business Profile mirrors these services, covering both primary and secondary categories. Don’t reinvent the wheel—follow what the leading companies are doing and build upon it. This means offering all the core services and adding your unique strengths to secure more consistent reviews, expand your service areas, and ultimately grow your plumbing business.

*** D you see they not only have services but full descriptions? This is another thing we do that helps catapult your rankings. This is very time consuming but worth every penny, or shall we say "a penny in time, is millions in the bank!"

Competitor Reviews will tell you what to write online

One of the most overlooked yet powerful strategies is to dig into the reviews of your competitors. Head over to the Reviews section on their Google Business Profiles and pay close attention to both the positives and the complaints. Here's how to leverage this valuable information:

• Identify Common Issues: Look for repeated problems or complaints. Are customers frustrated with slow response times, poor communication, or incomplete work? Take note of these pain points and make sure your plumbing business offers guarantees or improvements in these areas. For instance, if a competitor is constantly criticized for long wait times, highlight your prompt 24/7 emergency services.
• Spot What Customers Love: Equally important, observe what customers praise. Is it professional service, fair pricing, or expert knowledge? These are insights into what resonates with your shared audience. Reflect these strengths in your own marketing but amplify them by adding your own twist or emphasizing how you go a step further.
• Leverage Insights for Your Branding: Integrate these findings into your "guarantees" and "mission statements". If clients praise another plumbing company for their courteous service, make sure your marketing emphasizes customer-first principles. If complaints often involve hidden fees, make your transparency a cornerstone of your messaging.



This strategic approach not only helps you fine-tune your service but also sets you up to directly address customer concerns that other plumbers might be ignoring.

Step 2:  Plumber Website

Before you even think about updating your Google Business Profile, your first priority should be to optimize or build a high-quality plumbing website. Why is this so important? Because your ranking on Google Maps, and any paid traffic you generate from Google, Yelp, or Facebook will be practically useless without an optimized site to back it up.



Customers don’t just look at your Google Profile and reviews—they dig deeper into your website to determine if you're trustworthy. Are you a well-established plumbing company or someone who just started last week? Your website is where potential clients verify your legitimacy, see the scope of your services, and decide whether or not to call you. Make sure it sends the right message.

Home Page Structure of a Plumber Website

Your plumbing website’s homepage should be clean, fast, and user-friendly. Start with a strong, eye-catching hero image that showcases either your team in action or a specific project you’ve completed. This immediately helps potential customers feel confident in your expertise.

Directly below the image, display Google reviews—this shows proof of your plumbing skills and helps build immediate trust. Include a clear call-to-action button encouraging visitors to "Leave a Google Review" to drive future reviews.

Next, introduce a short but engaging paragraph, or even better, a video, highlighting the history of your plumbing company and what sets you apart. Add a "Learn More" button linking to your About Us page for those who want the full story.

Break down your core services for residential and commercial clients into separate sections. Provide a few lines of description for each service, and make sure each one links to a dedicated page. Wrap it up with a section for your latest blog posts (to keep your site dynamic and SEO-friendly) and a contact form with an embedded map of your location for easy access.

Plumber Website Service Pages

Every plumbing service you offer should have its own dedicated page to maximize visibility and ensure search engines recognize your expertise in each area. Key services like water heater installation, drain cleaning, pipe repair, sewer line replacement, water filtration systems, bathroom remodeling, and emergency plumbing should each have their own page.

These pages should target your primary service area and include unique, high-quality images to give potential customers confidence in your work. If you don’t have custom photos available, start with stock images but aim to replace them with pictures of completed projects to make your site stand out. This approach ensures that each service ranks well in search engines, making it easier for local homeowners to find you when they need a specific plumbing solution.

Plumbing Gallery Pages

Arguably one of the most critical sections of your website is the “Our Work” or “Plumbing Gallery” page. This is where you show off not just polished photos of completed projects, but also action shots of your team at work—getting their hands dirty while solving real plumbing issues. It’s important to include before-and-after images of key services like pipe installations, drain cleaning, or water heater repairs.

For each image, be sure to write a detailed description and include SEO-optimized “alt tags” that highlight the type of plumbing service provided and the location. This not only helps potential customers visually understand your expertise but also boosts your site's search engine rankings. This gallery page will serve as visual proof of your skillset and can make a massive difference when potential clients are deciding whether to hire your services.

City Landing page

Don’t fall for agencies that charge you per page and insist on creating multiple service pages for each city you cover. You don’t need a separate page for every service in every city you serve. Instead, focus on creating a single city landing page that briefly outlines all your plumbing services, linking to the detailed service pages you’ve already built.

Here’s a smart approach: If you operate in 20 cities, you’ll only need 20 city landing pages. Agencies may try to convince you to build 4 service pages per city, which means creating 80 unnecessary pages. Google can recognize this as spam, especially if the search volume for “plumber in [city]” is minimal. It’s more effective to invest in creating an exceptional service page for each major plumbing service (like drain cleaning, water heater repairs, or emergency plumbing) and simply build a landing page per city that ranks for the most relevant, high-traffic keywords. This method saves time, money, and effort while still driving traffic and leads from the right cities without overwhelming your website with excessive, duplicate pages.

Privacy, Terms, and 404 Pages

Every website must have Policy, Privacy, Terms, and a 404 page. Without it, Google thinks you're avoiding compliance and don't have a reputable company. Your designer or agency should be able to build these 3-4 pages in a single hour.

Plumbing Blogs

Every plumbing website should have at least three blogs, not only to provide valuable information but also to enhance your digital marketing efforts—this is especially essential for running Facebook ads effectively. When writing these blogs, it's crucial to focus on the local area you serve. For instance, if you're operating in Austin, TX, here are some blog topics you can start with:

• 5 Signs Your Austin Home Needs a Plumbing Inspection
• The Best Pipe Materials for Austin's Water Supply
• How Austin's Climate Affects Your Plumbing – And What You Can Do About It
• Why Regular Drain Cleanings Are Critical for Austin Homeowners
• The Ultimate Guide to Choosing a Plumbing Contractor in Austin

These blogs will not only provide helpful insights to your potential clients but will also establish your expertise and improve your website’s local SEO, helping you rank higher in searches relevant to the Austin area or your city you service.

Hosting, Security, Compliance, and Maintenance

If your website is missing "https," that’s a red flag. The "not secure" warning that appears without an SSL certificate is an even bigger issue, signaling to visitors and Google alike that your site may not be trustworthy. Our agency handles everything from building and writing to designing, hosting, and securing your website. We’ll also install an ADA/WCAG compliance widget, ensuring your site is accessible to people with disabilities. Why is this important? Beyond the fact that everyone deserves equal access, failing to provide it could lead to legal consequences. Bonus: ADA/WCAG compliance may even qualify as a tax deduction!

On-Page SEO Optimization for your Plumber Website

Every photo or video on your website should be compressed to ensure faster load times. Large media files can significantly slow down your page, causing potential visitors to lose interest within seconds. With the average human attention span around 8 seconds and most websites needing 3-5 seconds to load, it’s critical to make your site as fast as possible. Faster load times keep users engaged, increasing conversion rates for your plumbing services. Additionally, improved page speed reduces bounce rates and boosts your site’s ranking in Google, leading to more traffic and higher lead generation.



Remember, plumbing marketing is no quick fix—it takes time and effort. If you need help with your website or marketing, don’t hesitate to contact us today!

Step 3: Optimize Profiles

Once your website is live and running, it's time to start optimizing every possible online profile you have and creating more.

Google Business Profile

After completing your research, it's time to update or create your Google Business Profile and add on as many local listings, citations, and business links as possible.

Everything you put online has to be the same information. This process known as "local SEO" and NAP or "nap syndication; name, address, phone number" is branding 101. If everything only says the same thing, you rank faster in Google Mpas.

The picture of Plumbing Tree shows we would have to add 28 new business listings, and fix 14 listings to start. This process takes about 1-5 days to complete and become fully registered.

This Local SEO Optimization will help you improve your online visbility by 200-300% in 90 days and our clients see a Year over Year improvement of 100-300% in total Google Map leads and engagement.

Step 4: Social Media and Content Gameplan

Each Platform needs content but has different audiences

Here’s a step-by-step guide for plumbing social media content, which is part of our monthly plumbing marketing service. Social media, Google, your website, and Google Maps are all interconnected, and using every type of marketing channel is key to growing your service area faster than your competitors.



Every time you complete a plumbing job, take pictures of the work and send them to us. We’ll optimize these images and post them across all your social media platforms with tailored content for each audience. This approach ensures that your business maintains a consistent and professional presence online, helping you connect with homeowners and property managers who need reliable plumbing services.

Plumbing Google Updates

You’ve already gathered competitor insights for a solid foundation—now it’s time to take the next step. Capture before, during, and after photos of your plumbing projects and send them to our digital marketing agency for Google Updates. We’ll create a showcase for each job, detailing the service provided, the location, and adding SEO-optimized hashtags (based on the keywords we identified earlier) along with click-to-call buttons and links to your website.

Why It Matters: Google, like any platform, rewards fresh, relevant content. Regular updates signal to both Google and potential customers that your business is active and engaged. Avoid spamming; instead, focus on providing real, valuable updates that highlight your expertise and speak to the needs of your local plumbing audience. This ensures better visibility in your service area, driving more leads and conversions.

Plumbing Google Offers

Once a quarter, run a small promotion on a key plumbing service, such as water heater installations or annual plumbing maintenance. Offer a 10% discount for 30 days. Google rewards businesses that feature discounts and sales, boosting your visibility and helping your local plumbing services reach more potential customers.

Warning: Be cautious when offering referral discounts in your promotions, as this can lead to issues with spam or violate Google’s policies. Always prioritize clear, straightforward promotions to maximize effectiveness without risking penalties.

Facebook for Plumbing Services

Start sharing success stories from your plumbing projects. Include the city where the job was completed, upload photos of the project, and use relevant hashtags like #PlumbingFixes, #SanDiegoPlumber, and #EmergencyPlumbing. Facebook discourages spam or misleading claims, so focus your posts on real results—no exaggerated promises or questionable pricing. Reserve those tactics for targeted paid ads.

Why It Matters: Transparency builds trust, which leads to repeat business. When customers feel they received honest, high-quality service, they’re much more likely to refer your plumbing services to their friends and neighbors, creating a steady stream of word-of-mouth leads.

Plumber LinkedIn Posting

Use LinkedIn as a strategic tool for B2B networking—targeting commercial plumbing projects, partnerships with contractors, and referral opportunities. Sharing your success stories, like large-scale plumbing installations or maintenance for commercial properties, will help you build credibility and authority in your industry. While LinkedIn might not generate a high volume of leads, the connections you do make tend to be of higher value, bringing in more profitable and long-term projects for your plumbing company.



This platform is ideal for positioning yourself as an expert, building relationships with property managers, and connecting with other businesses that may need ongoing plumbing services. By focusing on quality over quantity, you’ll open doors to more substantial contracts and build a network that can drive steady revenue growth.

Step 5: paid advertising

Only after your plumbing website is fully optimized for SEO and all your online profiles are up to date should you begin considering paid ads. Once everything is properly optimized, your plumbing-related Google Ads or Yelp Ads will convert more effectively, allowing you to make the most of your paid ad budget.

With an optimized site and profiles, visitors who click on your ads will find a professional, user-friendly site that aligns with their needs, leading to higher conversion rates and fewer wasted clicks. This ensures that your investment in paid advertising directly contributes to lead generation and revenue growth for your plumbing business, rather than draining your budget on unqualified traffic.

FREE Paid Ads for 3 Months

At Talents Into Profits, we handle the first 3 months of paid advertising to ensure you're on the right track before you take on the cost. During this time, we closely monitor ad clicks, track conversions, and optimize your campaigns to ensure you're seeing an increase in plumbing leads each month. While organic leads from local SEO may take a few months to reach consistent volumes of 50+ per month, launching paid ads immediately after your profiles and website are ready guarantees a faster ROI—typically within 30 to 45 days.

Depending on your marketing package, we recommend an initial ad spend of $200 to $500 per month. With this modest investment, we routinely deliver a 20-50x ROI on paid advertising for plumbing services. This approach gives your business an immediate lift, driving qualified leads through well-targeted Google or Yelp ads, while your organic presence continues to build.

Google Ads for Plumbing Companies?

When running Google Ads for plumbing services, it's essential to focus on very specific services rather than spreading your budget across multiple plumbing offerings. By targeting only one plumbing service per campaign—such as "water heater repair" or "drain cleaning"—you can fine-tune your keywords, budget, and audience to achieve a highly profitable return on investment (ROI).

Start by identifying the top 10 keywords that are highly relevant to the specific plumbing service you're promoting. Look for a mix of high search volume and low competition, keeping your cost-per-click (CPC) between $1 - $5. For example, instead of running a general campaign for "plumbing services," create an ad group specifically for "emergency water heater repair" or "clogged drain services." This allows you to better control your ad spend and ensures that every dollar you invest is focused on driving leads for that one service.

By narrowing your focus, you’re able to stretch your ad budget over 30-90 days while ensuring the leads you capture are highly qualified. With a spend of just $200 - $500 per month, focusing on one high-ticket plumbing service at a time, you can typically generate a 20-50x ROI, making sure your ad spend directly correlates with increased profits.

This approach avoids wasted clicks on unrelated services, while giving you the flexibility to run multiple campaigns for different plumbing services over time, each with its own dedicated budget. Not only does this maximize the effectiveness of your Google Ads campaign, but it also allows you to monitor and adjust each campaign’s performance in real-time, ensuring you only spend what’s necessary to achieve the highest return on investment for each specific plumbing service.

Yelp Advertising for Plumbing Companies?

We are a Yelp Gold Partner, and while Yelp ads can work well for some plumbing companies, results can vary. Yelp often attracts more price-sensitive shoppers, which can lead to a higher volume of inquiries but not always the right type of leads. However, with the right strategy, you can still optimize your Yelp ads to attract quality clients for high-value plumbing services. Here’s how to make the most of Yelp ads for plumbing:

1. Set a Minimum Budget: Start with a minimum of $500, but for better features and results, aim for $1,500 per month. This ensures your ads get enough visibility to generate calls.
2. Optimize Your Listings: Upload as many photos as possible, and be sure to add SEO-friendly alt-tags and detailed descriptions for each service. Use real photos of your team working on jobs like drain cleaning, water heater installations, or emergency plumbing repairs.
3. Custom Portfolios for Plumbing Services: Create a custom image and portfolio for each of Yelp’s four ad portfolios, such as:
4. Drain Cleaning
5. Water Heater Repair
6. Emergency Plumbing Services
7. Sewer Line Repairs These service-specific portfolios align with high-volume keywords that potential customers are searching for.
8. Highlight Expertise, Not Pricing: Avoid focusing on pricing features, which often attract bargain hunters. Instead, emphasize your expertise, satisfaction guarantees, and reliability to attract serious clients who value quality.
9. Remove Competitor Ads: Always pay the extra fee to hide competitor ads on your profile. This keeps potential clients focused on your services without distraction, leading to more direct calls and inquiries.
10. Strong Call to Action (CTA): Use a compelling CTA, such as "Get a FREE Phone Estimate," to encourage prospects to call directly. Messaging often leads to bid comparisons, but calls give you the chance to connect personally and close the deal.
11. Target Specific Areas: Don’t stretch your ad budget too thin by targeting too many cities. Instead, concentrate your efforts on one or two key markets where you want to dominate. Yelp's "audience meter" may suggest spreading out, but focused efforts in specific areas will yield a better return on investment (ROI).

By following these steps, you’ll be able to optimize your Yelp ads for plumbing services, maximizing ROI and attracting the type of clients who are looking for quality, professional work rather than just the cheapest option. This strategy allows you to make the most out of Yelp’s platform, helping your plumbing business grow efficiently and effectively.

Facebook Advertising for Plumbers?

While larger plumbing companies often dominate Google Ads, Facebook paid ads offer a unique opportunity to showcase your expertise through engaging visuals. Highlight your best work by sharing videos of your team on-site, completing installations, repairs, or emergency fixes. Client testimonials in video format add a personal touch, building trust with potential customers who are browsing social media. Facebook's powerful targeting allows you to reach specific homeowner demographics in your service area, making it easier to connect with people who need your plumbing services right now. Combining Google Ads with Facebook video ads ensures that your brand stays visible across multiple platforms, maximizing lead generation and increasing customer conversions.

For plumbers just starting out, Facebook paid ads offer a cost-effective way to generate leads. Investing $300 to $500 per month can result in 10 or more solid leads each month. To maximize the effectiveness of your ads, use video content showcasing your team at work, successful plumbing projects, and client testimonials. Videos build credibility and trust, helping homeowners feel confident about reaching out.

Another key advantage of Facebook ads is that the longer your ad runs and gains clicks, the lower your cost per click (CPC) becomes over time. Facebook’s algorithm rewards well-performing ads by lowering their CPC, but this reduction typically takes 2-3 months of consistent ad activity. So, while you may see higher CPC in the beginning, patience and optimization will help your budget stretch further as your ad gains momentum.

NextDoor Advertising?

While we’ve yet to see a massively successful paid campaign on Nextdoor for plumbing services, the platform shouldn’t be dismissed entirely. Nextdoor is still in its growing phase, and while its advertising dashboard is not as advanced or user-friendly as platforms like Facebook or Google, it does have potential when used strategically.



Maintaining an active Nextdoor profile is a smart move for local plumbers, as it can help build community awareness. Homeowners in specific neighborhoods use Nextdoor to recommend services to neighbors, which is valuable for generating word-of-mouth referrals. While paid ads may not yet yield a significant return, staying engaged on the platform and encouraging clients to recommend you can still drive local leads.

Step 6: Reviews drive new customers

Building up a strong collection of reviews is critical to your plumbing business’s success, especially if you want to rank at the top of Google Maps. Without a solid number of Google reviews, there’s little anyone can do to push you to the top spots. Reviews on Yelp and Facebook also matter, but each platform has its own rules and strategies to follow. Let’s break it down:

Google Reviews

Use Your Website for more 5-Star Plumbing Reviews

Your plumbing website should already be fully optimized, but don’t stop there—make sure it’s set up to generate reviews. Adding a clear and easy-to-find “Leave a Review” button on your site encourages satisfied customers to take action. This process not only collects valuable feedback but also helps your site rank better due to increased branded traffic (visitors typing your exact URL into their browser). Boosting your brand’s credibility and your SEO in one go is a no-brainer!

Use QR Business Cards for Quick 5-star Google Reviews

One of the most effective methods we recommend is providing customers with business cards that feature a QR code. When scanned, the code takes them directly to your Google review page. This simple yet powerful tool makes it convenient for customers to leave a review right after you’ve completed their plumbing service. Remember, each 5-star review is incredibly valuable. Why? A single review can bring in 5 or more plumbing inquiries. If you convert even one job, that could lead to a $5,000-$15,000 boost in revenue, depending on the job size.

Respond to Reviews within 24 hours

You’ve collected the reviews—now what? Responding quickly is key. Google rewards businesses that engage with their reviewers by giving a small ranking boost when you respond to feedback within 24 hours. If you delay, the boost resets, and you’ll need to gather 20-30 more reviews to see a similar effect. Timely responses, especially to positive reviews, show potential customers that you care about their experience. This is part of our ongoing service for plumbers—we manage your online reputation to keep your rankings strong.

Handle negative Plumber Reviews like a Pro

Not every review will be perfect, but that’s okay! The way you handle negative reviews speaks volumes about your professionalism. Instead of responding in the heat of the moment, take a step back. Call the customer, offer to revisit the issue (maybe with a free inspection or follow-up), and see if you can turn their experience around. Here’s an example:

Sample Response: "Hi Jane, thank you for your feedback! We’re glad we could assist with your plumbing issue. We’d love to offer a free inspection in 3 months to ensure everything’s still running smoothly. Please don’t hesitate to reach out if there’s anything we can do before then!"

After a positive follow-up, you can politely ask if they’d consider updating their 4-star review to a 5-star one. This strategy not only helps improve your rating but also shows future customers how much you care about quality and service.

Yelp Reviews

Yelp is a powerful platform for generating leads, but you need to be careful—asking directly for reviews on Yelp can get you in trouble. If Yelp suspects that you’re soliciting reviews, they may flag or even de-platform your business. While Yelp reviews are valuable, they’re trickier to gather. Encourage satisfied customers to leave a review, but be subtle. One way to do this is by including a “Find Us on Yelp” button in your email signature or on your website.

Facebook Reviews

Facebook reviews may not be as powerful as Google’s, but they still matter. Many customers don’t have Gmail accounts, which makes it difficult for them to leave Google reviews. Facebook offers a simple alternative. Plus, when your Google Business Profile is linked to your Facebook page, these reviews can give a small boost to your rankings as well.

Client Coaching

We coach plumbing companies to ask for reviews at key points—right after the job, and again at 30 and 60 days. This approach ensures more 5-star reviews by helping your team know when to ask and how to follow up, boosting your online reputation and growth.

Step 7: Physical Marketing Must haves

From yard signs to flyers, yes, just like real estate, you need handouts and stand-ups. Let's go over the must have physical marketing every plumbing company needs to have.

Plumbing Business Cards

Customized plumbing business cards should not only feature your name but also reflect your brand to make a lasting impression. Adding a QR code for easy access to reviews or your website is a smart touch. We can create these cards within 24 hours, starting at just $100 per package.

Branded Plumber Yard Signs

Ask your plumbing customers to place a yard sign while the installation is ongoing, and offer them a small discount for keeping it up for an additional week. These signs are affordable to produce and can be discarded at any time, making them a cost-effective way to increase local visibility.

Plumbing Neighborhood Handouts

Target homeowners, HOAs, and businesses with similar budgets and preferences to ensure a smooth, repeatable sales and installation process. After completing a plumbing job, knock on a few doors in the neighborhood, introduce yourself, and hand out flyers we create that say, "Just helped your neighbors" with your contact info for future plumbing services. Yes, door-to-door outreach still works!

Vehicle Wraps

Your company vehicles are like mobile billboards, constantly in view while parked at job sites, at your office, or driving through town. Instead of settling for a simple magnet on the door, invest fully in a professional vehicle wrap. A well-branded wrap ensures your plumbing business is visible to potential clients 24/7, building brand recognition and credibility. It's a one-time investment that pays off by turning your fleet into eye-catching advertisements, whether you're on the road or parked in a neighborhood.

Unconventional Plumber Advertising

Sponsorships for High-Income Hobby Businesses

When targeting high-income businesses for sponsorships or endorsements, you tap into their exclusive, affluent member base. We recommend approaching places like golf courses, country clubs, or even high-end sports facilities. These members are often more willing to invest in premium plumbing services without getting into price negotiations. By sponsoring events or activities at these venues, you not only gain visibility but also build credibility with clients who value quality over cost.

Home Improvement Referral Networks

Form partnerships with a few reputable roofers, HVAC companies, or general contractors in your area. While these relationships may come with a commission fee, they can keep your pipeline full of projects, allowing you to be more selective with the jobs you take on. Plus, featuring these partnerships on your website enhances your SEO and signals to potential clients and search engines alike that you're a trusted, community-focused business dedicated to meeting homeowners' needs.

Key Takeaways and Next Steps

You’ve just gone through a complete guide to plumbing marketing—covering competitor analysis, market research, website optimization, SEO, Google Business Profile, Google Maps, paid ads, and social media strategies. These steps are designed to help grow your plumbing business and increase leads in your service area.



If this process feels overwhelming, don't worry! Let us handle the heavy lifting. Reach out to us for a FREE marketing audit, and we'll build a custom strategy that guarantees results in just 90 days.